Social Media

TikTok Launches New Ad Campaign to Highlight Community Benefit and Positivity

Ever since the first rumors of a potential TikTok ban in the US started to circulate, TikTok has been looking to showcase the benefits its platform, to US users in particular, in an effort to root itself into American culture, thereby making it harder to justify banning the app. It’s latest push on this front is a new ad campaign, which aims to underline, in TikTok’s own words, how the platform has become “ubiquitous part of everyday American life”.

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Oracle Emerges as Another Potential Buyer for TikTok

A new suitor has emerged in the race to buy the US operations of TikTok, with cloud computing giant Oracle reportedly joining a group of investment firms in formulating an offer for the app.

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Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is testing out a new option which would enable users to share its premium content offerings – like original shows and content from Discover partners – outside the app, potentially facilitating exposure and reach to a much broader audience. Back in 2018, Snapchat added the capacity to share certain types of Stories outside of app through embeds or link shares. At that time, the option was limited to Official Stories, created by celebrities and influencers, and Our Stories, which are curated by Snapchat’s in-house team. But now, Snapchat is also looking to expand the same functionality to its premium Discover content.

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Marketing

Inside the 3D-printed Millennial Hotel Coming to Saudi Arabia This Year

There’s a lot happening these days in the northwest deserts of Saudi Arabia. This once-desolate region is in the midst of a building boom, with numerous high-end hotel brands rushing to create a tourism industry from scratch. Leading the way is Habitas, the upstart hospitality company that’s bringing a sustainably built, 3D-printed resort to AlUla before the end of this year.

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How the Banking and Financial Services Industries have Turned Digital

With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed and simplified by the transition to digital, which was already well underway by the time COVID hit. What has been the level of investment in or commitment to digital in the financial sector?

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7 Ways to Grow Your Business Using Blogging

Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space? Discover the power of a blog. The benefits are endless. But be warned: you can’t be lazy or promotional. The goal is to continually add value by publishing informative, well-written articles created with strategy and customer engagement in mind.

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