Daily Minute Master Series – August 18, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens

TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result.

For the full white paper click here

SoftBank Invests in Marketing Startup Targeting Post-Cookie Data

Vienna-based marketing analytics startup Adverity has raised $120 million in an equity funding round led by SoftBank Group Corp.’s Vision Fund 2, helping it to tap growing demand for consumer data. The startup sees an opportunity in allowing sellers to improve their marketing as Apple Inc. and Google make it harder for brands to track consumers, increasing the value of other sources of information on how people behave online.

For the full article click here 

What Is Largest Contentful Paint: An Easy Explanation

Largest Contentful Paint (LCP) is a Google user experience metric that became a ranking factor in 2021. This guide explains what LCP is and how to achieve the best scores.

For the full article click here 

Five Marketing Lessons We Can Learn From Crowdfunding Campaigns

Thanks to technology, it’s possible for anyone in the world today to raise money by appealing to the generosity of the world at large. People can raise money from multiple individual sources and fund their dream wedding or get life-saving care.

For the full article click here

How Not To Run Your Influencer Marketing Program

The world of celebrities and influencers has changed. Brands that don’t adapt, or that claim influencer marketing doesn’t work, will shoot themselves in the foot. Don’t be one of those brands. When it comes to brands finding big names to advocate for their product or service, things used to be simple: You’d look across TV shows, movies and athletes and identify the right partners to advocate for your brand through some mass-market approach.

For the full article click here

10 Marketing Trends to Watch in the Second Half of 2021

As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful.

For the full article click here

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Daily Minute Master Series – August 17, 2021Daily Minute Master Series – August 19, 2021