Social Media

Facebook Adds New Tools to Track Political Ad Spent via its Ad Library

With the 2020 US Presidential Election drawing near, Facebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options. As outlined by Facebook’s Rob Leathern, the new tools are designed to help researchers and journalists better understand, and demonstrate, Facebook ad spend by politicians. First off, Facebook will now display which other advertisers have run ads with a shared “paid for by” disclaimer in each political ad listing.

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Facebook Launches New ‘Educator Hub’ as Students Head Back to School

This year has posed many challenges, and they may be no more acutely felt than in the education sector, where massive changes in process, assessment and curriculum as a result of COVID-19 will have long-lasting impacts on many students. In recognition of this, and ahead of the broader return to school across the US, Facebook has this week launched a new Educator Hub, which is designed to help students, parents and teachers by providing a range of educational resources, which are focused on improving learning outcomes, updating lesson plans, and teaching digital literacy.

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TikTok Establishes New Partnership with UnitedMasters to Assist Indie Musicians via the App

Amid speculation over its future in the US, TikTok’s counteroffensive, thus far, has largely revolved around showcasing the value its platform provides for Americans – both in terms of general usage and in creating new opportunities in jobs, content revenue, exposure, etc. Which, in the middle of a pandemic, when unemployment figures are at record highs, should be of value, and could, TikTok would hope, reduce the US Government’s opposition to the app. Maybe. This week, it’s announced another measure on this front, partnering with UnitedMasters to formulate a new music distribution opportunity for independent artists.

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Marketing

Chrome 86 Will Crack Down Hard on Insecure Forms

Google announced that Chrome 86 will begin cracking down on forms that are sent via the insecure HTTP protocol. Publishers are urged to review their sites and make sure that all forms are transmitted via the secure HTTPS protocol. Some sites that have migrated to HTTPS may still have forms that are transmitting via the insecure HTTP protocol. If these forms are related to lead generation, it may result in less earnings.

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How to Prepare Your E-commerce Ad Strategy for an Uncertain Q4

This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see another shutdown later this year impacting the economy and eCommerce in a similar way to March and April. On top of this, Prime Day has likely moved from Q3 to Q4, creating unprecedented crossover with the holiday buying season. What does all of this mean for your eCommerce ad strategy? First, let’s look at how COVID-19 has shaped the industry so far this year and what changes we still expect to see.

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Facebook Launches Free ‘Paid Online Events’ for SMBs and Others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”

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