Daily Minute Master Series – August 16, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens

TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result.

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How Instagram’s Reels Algorithm Works

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. Instagram is pushing Reels as its next flagship feature. Adam Mosseri, head of Instagram, has gone on record saying he wants wants to go big on video in an effort to compete directly with TikTok.

For the full article click here 

What Your B2B Sales Team Wishes You’d Consider Before Investing In Marketing

After an extremely challenging year, many small- and medium-sized businesses (SMBs) are feeling a renewed optimism that their teams can operate safely and that their businesses can flourish as the worst of the pandemic appears to be behind us.

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Facebook Shares New Insights into the Key Elements of Effective Video Content

As you’ve no doubt read from many reports, and many experts, video is an important element in modern digital marketing approaches, with more people engaging with video content, and seeking it out as a form of both entertainment and product research.

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Marketing To Gen Z? Here Are 5 Things You Need To Know

Gen Zers (often called “zoomers”) are the first generation considered digital natives. For them, the internet, mobile phones and related innovations have been as much a part of their lives as breathing.

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Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More

Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests, and developed a new tool for advertisers.

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