Daily Minute Master Series – August 15, 2019

Social Media

LinkedIn Sales Navigator will now surface more content for sales teams to share

LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. LinkedIn first launched Elevate — an app designed to help users curate and share content on LinkedIn, Twitter and Facebook — in 2015. Now, Sales Navigator users who also use the Elevate app will receive alerts on their Sales Navigator homepage when new content is available. Users will be able to access the content without having to log into Elevate, and then share it on LinkedIn as well as Twitter and Facebook. LinkedIn says more than 1.3 million lead and account lists have been created in Sales Navigator. For marketers managing B2B campaigns, this latest update will benefit their content strategy efforts, helping them push more content to their sales team. On the sales side, the update offers more functionality with improved lead discovery and management features.

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YouTube Expands Super Chat Creator Payment Option to More Regions

YouTube is expanding its Super Chat live-stream tipping option, which provides an additional revenue stream for live-stream producers on the platform. Super Chat enables live-stream viewers to pay to have their comment featured more prominently in a chat stream. Originally only available to YouTube streamers in 40 nations, YouTube is now expanding the program to an additional 19 regions. YouTube hasn’t revealed the usage numbers for Super Chats, but various streamers have used the option to raise significant amounts – of which, YouTube takes a 30% cut. Most platforms have been investigating ways to generate revenue from live-streams, and incentivize creators. YouTube’s Super Chat system is more specifically based on how the process is used by Chinese streamers, where live-streaming is now a multi-billion dollar industry. It doesn’t seem like it will cause the same type of shift in the online content space in western regions, but as more streamers get access to the option, it helps to grow YouTube’s content and revenue stream, while providing additional opportunities for the next crop of video stars.

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Twitter Begins Testing its New Direct Message Search Tool

The platform has now begun official testing of its new direct message search tool, providing a means to locate specific message threads within your Twitter inbox. The functionality, at this stage, is limited to searching by display name, not by message content, which seems fairly limited. But it’s something, and it’s something that many users have called for – and as you can also see, the search results show individual and group message threads that each user is mentioned in, which will also help. The addition could be of particular value for brands which provide consumer help handles on the platform, which often primarily operate via DMs. Now, you’ll be able to more easily locate relevant users to respond to with relevant updates and clarifications, streamlining the process. 

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Facebook Rolls Out New Privacy Model for Groups With Only 2 Settings

Facebook is introducing a simplified privacy model for groups, reducing the number of settings to just two. Going forward, Facebook groups can either be set to “private” or “public.”Facebook is introducing a simplified privacy model for groups, reducing the number of settings to just two. Going forward, Facebook groups can either be set to “private” or “public.” When a group is set to “public” anyone can view the members of the group and see all published content. When a group is set to “private” only group members can see who is in the group and what they’re posting. In addition to these privacy settings, group admins will have control over how their group is found. Admins can specify whether or not the group can be found in search and other places on Facebook.

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