Daily Minute Master Series – August 14, 2019
Social Media
YouTube Updated its Algorithm in July, Upsetting Many Creators
According to Bloomberg, YouTube updated its algorithm in early July to boost the visibility of “quality” children’s content. As a result, some channels received a spike in viewership while others saw viewership decline. This update is important to be aware of for anyone who produces content for kids. The report indicates YouTube updated its algorithm in an effort to appease the FTC. YouTube did not communicate the update to creators, who are struggling to make sense of it. Some channels that produce content for children saw a major drop in viewers, while other channels producing the same type of content saw a major increase. Bloomberg speculates the update is targeting certain types of channels that create animated content for children solely for the purpose of racking up views. It would make sense for YouTube to target channels that are exploiting its algorithm. However, other channels producing higher quality content for kids saw their traffic take a hit as well. So creators are at a loss as to why the changes were made and how to recover from them.
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LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. Marketers on LinkedIn will now have a broader view of what works on the platform with access to audience discovery insights, content recommendations and industry benchmarks. And with the five new integration partners now available to deliver those insights, many marketers will be able to choose a platform they may already be using.
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Facebook was in Talks to Acquire Houseparty, According to New Report
This week, The New York Times has published a new article which digs into questions around Facebook’s rising dominance, and how the company has sought to acquire competitors in order to maintain its position – raising eyebrows among regulatory groups. Late last year, Facebook was in advanced talks to acquire multi-participant live-streaming app Houseparty, which was launched by the makers of former live-streaming hype leader Meerkat back in 2016. Facebook sought to get the upper hand on potential competitors, and make acquisition offers for them in the early stages of any such rise in popularity. Facebook clearly saw Houseparty as another potential threat in this respect. Group video chat hasn’t yet caught on as the next big thing, which seemed to be Facebook’s key concern, but it’s interesting to note the lengths that Facebook went to in order to eliminate a potential competitor, and further solidify its dominance.
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Marketing
Google Search Console Now Reports on More Types of Structured Data
Google is adding three more types of structured data to the rich results report in Search Console. Search Console will now report on the following types of structured data: Product Markup, Sitelink searchbox markup and Unparsable types. Now, owners of e-commerce sites can use Search Console to easily check if Google can read all of their product markup. In addition, they can quickly identify which sets of markup contain errors and begin troubleshooting immediately. Google mentions that only the ability to report on these types of structured data is new. The issues being reported on may or may not be new.
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