Daily Minute Master Series – August 13, 2021

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The Marketing Rundown

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News & Updates

Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

This is a significant shift for Facebook advertisers to note. After its initial strong opposition to evolving approaches to user data tracking, which have imposed significant limitations on the information that it’s able to utilize within its ad targeting processes, Facebook has seemingly now accepted that this is the new norm, and that it will need to work with app hosts to update its systems in order to better align with the new limits on what information it’s able to access about audience response to ads.

For the full white paper click here

Google: Increase Discover Traffic with Max Image Preview Tag

Google published a new case study showing how using the Max Image Preview directive can increase clicks to as high as 333%. The directive is a meta tag that’s easy to add to a site.

For the full article click here 

Google On How to Check Page Experience Factors

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The video is a new installment of Google’s Getting Started With Page Experience series on YouTube. Google explains that it groups the page experience ranking factors into two categories: Core Web Vitals and everything else.

For the full article click here 

Brands Plan for NFL Marketing Season

Spending on sponsorships and ads is up, but brands should be careful about messaging that ignores pandemic realities.

For the full article click here

6 Ways to Optimize Your Product Review Pages for Google

Whatever product you’re shopping for, you know how impactful an informative, high-quality review can be. This can often be the difference between buying the product and passing on it for something else. Most people don’t want to take chances on products they don’t know much about, especially when there are products with reviews that tell them what they need to know. Because of this, many online shoppers rely on product reviews to help them decide what to buy. That’s why Google put a new product reviews update live in April that prioritizes product reviews that provide consumers with more insight and details, to help them make more informed purchasing decisions.

For the full article click here

Integrating ‘Shopatainment’ Into Your Marketing Strategy

The average consumer in the U.S. spends 18 hours per week watching online videos. Eighty-five percent of American millennials have made a purchase after watching a video, and Gen Z prefers video over text in an overwhelming majority of cases.

For the full article click here

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