Social Media

Instagram Tests Reels Button on Lower Function Bar in Some Regions

Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front page presence for the functionality, making it more difficult to find Reels content.

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Cycling Most Talked About Mode Of Transport During Pandemic, Finds Social Media Monitor Brandwatch

“Cycling had the largest conversation increase of all the types of transport we looked at, with mentions increased 28% since March,” says a statement from digital consumer intelligence company Brandwatch.

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Facebook, Snap Held Talks to Buy TikTok Rival Dubsmash

Facebook and Snap recently held talks to buy Dubsmash, a lip-syncing video app that has surged in popularity alongside a crop of other TikTok competitors. Dubsmash was approached by both Facebook and Snap about a deal in recent weeks, according to a person familiar with the matter. The acquisition talks progressed far enough to include discussions of a price tag in the hundreds of millions of dollars, the person said.

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Marketing

Higher Education Marketing Strategy During the Pandemic

When you think about what it takes to create a meaningful “college experience,” there are many factors that come into play above and beyond what happens in the classroom. It’s the dorm life and the new circle of friends, the myriad opportunities for extracurricular involvement and the cheer-filled athletic stadiums, the physical attributes and amenities of the campus, itself, not to mention the passing down of long-held campus traditions from one generation to the next.

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Why You Should Keep Marketing in an Economic Downturn

COVID-19 has placed the global economy on the precipice of a recession… or worse. When the full impact on the economy will be felt is still anybody’s guess, but a significant business slowdown seems inevitable. Frequently when there is an economic crisis, businesses cut back on their marketing budget. However, it’s been shown time and time again, that a downturn can provide a great opportunity to promote and claim additional market share.

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Hidden WordPress 5.5 Feature Blocks Rogue Plugins

The newly updated WordPress 5.5 contains a feature that prevents rogue plugins from taking over WordPress sites. The change allows a WordPress site to check if a plugin is legitimate or not and to block it from updating if it is flagged as blocked from updating.

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