Daily Minute Master Series – August 12, 2021

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The Marketing Rundown

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News & Updates

Twitter Adds New Raised Hand Emoji to Signal Questions in Spaces, Expands Roll Out of Voice Effects

As we await the arrival of Twitter’s dedicated Spaces tab, which will increase the presence of the audio meeting room option within the app, Twitter continues to roll out new tweaks and updates to the format to help improve its audio engagement experience.

For the full white paper click here

Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same.

For the full article click here 

WordPress vs Wix: Core Web Vitals Winner

Google engineer Rick Viscomi tweeted that the Core Web Vitals Technology Report was updated to include July 2021 data from CrUX and HTTPArchive. The data showed how much WordPress and Wix continue to improve in all three Core Web Vitals metrics, FID, LCP and CLS.

For the full article click here 

13 Creative Ways To Leverage Video In A Marketing Strategy

Video is still the most popular type of content on social media, which is one reason why so many brands incorporate it into their marketing strategies. While most marketers know that deploying a well-crafted video is a highly effective way to gain exposure, drive traffic and increase conversions, not all of them understand how to successfully execute this tactic.

For the full article click here

YouTube Shorts: Content Creators That Have Jumped on the Bandwagon

YouTube Shorts have come a long way in the 11 months since the format launched. Some content creators have jumped on the bandwagon and are now well-positioned to benefit from new monetization opportunities. Who are they? Well, they aren’t the usual suspects.

For the full article click here

Best Practices in Web Accessibility for the Human Experience

Adding web accessibility best practices testing to your websites and mobile apps offers new opportunities to understand digital product experiences. We are challenged — as marketers, writers, designers, and developers — to observe people because our work focuses on meeting their needs. When creating web solutions for persons with disabilities, there are gaps in how we are building digital products because we are not asking the right questions.

For the full article click here

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Daily Minute Master Series – August 11, 2021Daily Minute Master Series – August 13, 2021