Daily Minute Master Series – August 11, 2022

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The Marketing Rundown

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News & Updates

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements that TikTok has used to display each ad to each user.

For the full article click here 

Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting within the App 

It’s been in development for the last few months, and now, Snapchat has officially launched its new Family Center, which will enable parents to essentially monitor who their teens are engaging with in the app, while also keeping the specifics of their conversations private.

For the full article click here 

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps.

For the full article click here 

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]

The comprehensive Ranking Factors guide is back and updated for 2022.

For the full article click here

Google Ad Customizers: The How & Why

Automation makes an advertiser’s job easier down the road. Here’s how to set up Google Ad Customizers and why they’re worth your time.

For the full article click here

Google: Avoid Duplicate Content In Business Profile Posts

An update to Google’s guidelines for Business Profiles says duplicate content in posts is now considered spam.

For the full article click here

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