Daily Minute Master Series – August 11, 2021

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The Marketing Rundown

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News & Updates

Five Essential Marketing Strategies To Support A Scaling Organization

Marketing finally has a seat at the strategic table. Many CEOs now acknowledge marketing’s potential to drive organizational growth and are willing to invest more equitably in sales and marketing. High-growth companies must learn to balance competing demands for breakneck speed and careful consideration, especially in the early stages of scaling up. This is why hiring a marketing leader is one of the most important decisions your company can make early on. The right CMO or VP of marketing will bring the strategic vision, practical mindset and people skills necessary to take your company to the next level.

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How Marketing Leadership Is Failing Technology Brands

Marketing leadership is failing many of today’s technology brands. Or rather, it’s a lack of marketing leadership that is failing tech brands. Understanding how and why this is happening requires first understanding the evolved role of the modern marketer, which encompasses all of the major pillars of a technology company: product innovation, user experience, customer service, technology development and, of course, marketing itself. If it’s a startup we’re talking about, add business development and pivots, investor marketing, analyst relations and market research to the list. Yes, marketing is complex. But it’s also quite simple.

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How to Fix & Appeal a Disapproved Google Ad

Google Ads announced a three-strike system for ad disapprovals, which means understanding your disapproval causes and fixes just jumped the priority list. Ad disapprovals aren’t always due to outright policy violations. Sometimes a wording choice or a keyword can cause an otherwise valid ad to get disapproved.

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Is It Time For You To Reinvest In In-Person Marketing?

It feels like both 24 years ago and yesterday that anytime you walked into the grocery store, went to a concert or browsed your farmer’s market, there’d be someone giving out free samples or shouting a cold pitch at you. Then March 2020 happened, and all of these in-person marketing activations dropped off the face of the earth for public safety. While Covid-19 isn’t over, with vaccination rates in the U.S., Canada and Europe increasing, many entrepreneurs are evaluating whether to start reinvesting in in-person marketing once again. Especially if you run a food, beverage, wellness or beauty company, it can be hard to gain new consumers without a chance for them to try your product for free.

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4 Web Hosting Factors to Consider for SEO

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here.

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Startup Marketing: Should You Hire An Agency Or Freelancers?

In recent years, with the power of the internet and remote working, companies have had a wider pool of people to choose from as they grow and launch new projects. Gone are the days of being limited to working only with those in the immediate vicinity. However, this increased flexibility and freedom poses a number of questions: How do you build the right marketing team for your company? Is the agency route best? Perhaps freelancers are better? Or maybe a mix? 

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