The Marketing Rundown
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News & Updates
Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results
TikTok is the platform of the moment, with the short-form video app continuing to lead the app download charts, and add users at an unprecedented rate. And with the platform now on track to reach a billion users this year – despite losing its biggest user market in June 2020, due a ban in India – that will put it on par with Instagram, and make it one of the top five biggest social/messaging apps.
For the full white paper click here
A Step-by-Step Process for Ecommerce Link Building with Coupons
For the full article click here
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. This topic is discussed during the Google Search Central SEO hangout recorded on August 6, 2021.
For the full article click here
The Marketing Challenge For Esports
Esports marketers occupy one of of the most volatile and disruptive verticals. Here’s how one esports firm works on its marketing strategy.
For the full article click here
7 TikTok Marketing Case Studies & Insights
Overtaking Facebook & Instagram, TikTok is now one of the fastest-growing social platforms in the world, and the application achieved over 2 billion downloads in April 2020. Aside from the massive increases in TikTok’s users, a vast number of brands have also rushed to sign up for the platform.
For the full article click here
Eight Great Marketing Metrics You Won’t See On Mad Men Reruns
“Mad Men” is a term coined in the 1950s to describe Madison Avenue advertising executives, brought to life in the popular TV show. In the show Don Draper and the creative team sit around, staring into space, trying to come up with the big idea to pitch to a client. Once they convince the client that their idea is brilliant, it seems Don’s job is done.
For the full article click here
