The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
New Data Reveals the Latest Social Media Usage Trends, Including the Rise of Reddit, TikTok and Snapchat
Despite seemingly losing some of its shine as the leading social platform of choice, Facebook continues to see the most daily usage, according to the latest findings from Pew Research. For its 2021 social media usage survey, Pew interviewed 1,502 US about their social media habits, providing an overview of key trends and shifts in social media platform adoption and usage. Which, given the events of the last 12 months, has been impacted significantly, with most platforms seeing a rise in usage – but as noted, Pew’s data reveals that the big players remain in charge, even with other apps gaining some ground.
For the full white paper click here
Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings
In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments.
For the full article click here
TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips.
For the full article click here
Are You One Of The 533 Million Facebook Users Who Had Their Data Stolen?
Facebook calls recent data leak ‘old news.’ Discover why the information is still valuable to cybercriminals and whether your data was stolen.
For the full article click here
Why Are Search Rankings On My Keywords Changing So Often?
There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.
For the full article click here
Five Marketing Mistakes To Avoid While Growing Your Audience
Marketing is constantly evolving, and the strategies you use to promote your business must evolve as well. Something that was wildly successful for you a few years ago may fall flat today. You have to update your marketing mindset and approach to fit an ever-changing environment, without getting pulled in so many directions that you lose sight of your goals.
For the full article click here
