Daily Minute Master Series – April 9, 2020
Social Media
Instagram Launches New ‘I Stay Home For’ Sticker to Promote COVID-19 Containment Efforts
With the rising popularity of Instagram Stories, and the propensity for people to add stickers and effects to their Stories frames, Instagram’s cause-based stickers must be having some impact. This week, Instagram has launched a new cause sticker for Stories which aims to highlight the importance of social distancing, and staying home to limit the spread of COVID-19.
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Instagram is Partnering With Netflix on a New Self Care Series for Young Adults
Among the wide-ranging consequences of the COVID-19 lockdowns, one element that will become more significant as time goes on is the mental health impact, and in particular, how young people in their formative years are being restricted and/or limited by the lack of social contact. Of course, social contact is important for everyone, but young adults are at a stage where they’re learning who they are, and the social connections and experiences that they have are a big part of that. And while they can replicate some level of connection via video apps, it’s not the same. And it’s something that could lead to bigger problems, and will need to be addressed.
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In a discovery that’s both unsurprising, yet informative in the same way, a new report from Reuters Institute has found that celebrities and politicians have played a key role in spreading COVID-19 misinformation on social media, even though their relative share in the discussion is very small, compared to overall conversation. The Reuters team studied 225 social media posts that were published between January and March, and have been rated as either ‘false’ or ‘misleading’ by fact-checkers. Based on this dataset, the researchers sought to discover how misinformation is spreading on social, what types of misinformation are being shared, and how the platforms themselves are responding.
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Marketing
Following extensive reporting on egregious security failures, video conferencing company Zoom is now being sued by a shareholder over allegations of fraud and overstating the security protocols in place on its service. In the lawsuit filed Tuesday in the U.S. District Court for the Northern District of California, plaintiff Michael Drieu—on behalf of individuals who purchased Zoom securities after the company went public last year—accuses the company of making “materially false and misleading statements” about its product and failing to disclose key information about the service.
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Zoom Announces Security Council to Improve Data Collection and Sharing Processes
Zoom, the multi-participant video meeting app that has seen massive growth amid the COVID-19 lockdowns, has this week announced the formation of its new information security officer council, and the appointment of former Facebook Chief Security Officer Alex Stamos as an advisor, as it seeks to address concerns with its data collection and sharing systems. Zoom, which facilitates video meetings of up to 100 participants, for free (for up to 40 minutes), has proven to be a great solution to address a sudden need for social connection in the market. That’s lead to explosive growth – the app went from 10 million users in December, to 200 million in March.
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Google Delays Launch of New Partners Program to 2021
In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
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