The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook’s Testing QR Codes as a New Funds Transfer Tool in the US – The Next Push for QR Code Tools?
After years of being heralded as the next big thing in connection, then failing to see user take-up, over and over again, QR codes have had something of a resurgence over the past year, with COVID-19 tracing apps re-introducing people to the convenience and capacity of scannable codes as a simple, connective option. And that could open the door for a new push, with Facebook currently experimenting with a new process that would enable users to transfer funds via personal QR codes in the app.
For the full white paper click here
50 Questions You Must Ask to Evaluate the Quality of Your Website
Does your website follow SEO best practices? Here are 50 questions to ask yourself to evaluate the quality of your site and improve rankings and traffic.
For the full article click here
Yahoo Answers comes to a close on May 4 with no plans to provide an archive of the website’s 16 years of content.
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Giving CFOs More Power in the Marketing Ecosystem
The advertising ecosystem is changing rapidly. Back in the Mad Men era, marketing departments could trace only tenuous relationships between campaigns and sales. Today, an abundance of data and powerful technological tools afford marketers the ability to discern direct attribution links and quantifiable return on investment. An executive can track just how many direct sales of a wrap dress a Twitter ad campaign produced, how many of those buyers were new customers, and how the spending affected the margin on each product sold. In theory, marketers can prove in great detail, to the satisfaction of the most exacting financial minds in their organization, precisely how they contribute to the top line.
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Marketing With Cultural Intelligence For Growth And Good
Over the past two years, Procter and Gamble (P&G) has released groundbreaking advertising that provides mainstream audiences with perspective-taking on the societal struggles of racial identity (The Talk, The Look, and The Choice) and LGBTQ+ identity (The Pause). Recognizing the power of advertising in shaping cultural norms and attitudes, the company has increased visibility for historically underrepresented consumers in its advertising and digital media. In 2020, it launched a program called #talkaboutbias to increase the cultural awareness and knowledge of US consumers to reduce societal bias. It works diligently to represent those consumers authentically rather than perpetuating stereotypes that negate the gains of visibility. It has tapped into how it can help consumers through the pandemic with everything from the Clorox Safer Today Alliance with the Cleveland Clinic and the CDC Foundation to the star-studded Can’t Cancel Pride virtual LGBTQ+ Pride party. This year, P&G committed to 2,021 acts of good for the year 2021 as part of its “Lead with Love” campaign that includes a call-to-action to make 2021 the year we all come together to support our communities, accelerate equality, and protect our planet.
For the full article click here
Creative Performance Marketing: Party Like It’s 1999
The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren’t all bad. The decade can also lay claim to being the heyday of television ads — when commercials were often more entertaining than the main show itself. The rise of digital media since the turn of the century has gradually eaten into TV’s dominance. Zenith Media forecasts that this year, more than half of the global advertising budget will be spent on digital channels. This is a watershed moment. This shift hit warp speed with the sudden onset of the pandemic.
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