Daily Minute Master Series – April 7, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Meta is still reeling from the impacts of Apple’s ATT update for iOS, which has seen many users cut it off from data tracking entirely, limiting the insight that it can then share with its ad customers.

For the full article click here 

Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk 

After years of it being the most requested tweet upgrade, and repeated rebuffs from Twitter itself, along with various justifications for why it can’t happen, it seems that Elon Musk is looking to use his newfound sway as the company’s biggest shareholder (and latest board member) to make tweet editing a reality.

For the full article click here 

Snapchat Publishes 2022 ‘Snapchat Generation’ Report, Providing Key Insight into User Engagement

Snapchat has published the 2022 version of its ‘Snapchat Generation’ report, which looks at how Snapchatters are using the app to connect, and how brands can better align their messaging around these key trends.

For the full article click here 

Skittles Takes Out Twitter’s ‘Brand Bracket’ Competition for 2022

Twitter’s 2022 ‘Brand Bracket’ competition is now complete, with Skittles taking out the top prize after defeating various other brand handles in head-to-head polls on its way to victory.

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15 Digital Marketing ROI Metrics You Need To Know

Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know.

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Does Word Count Really Matter For SEO Content?

It’s not a ranking factor, so why is word count important for SEO? Here’s what you need to know about when, why, and how much word count matters.

For the full article click here

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