Daily Minute Master Series – April 7, 2021

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The Marketing Rundown

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News & Updates

Clubhouse Adds Creator Payments as it Seeks to Keep Popular Hosts Aligned to the App

After launching its Creator Accelerator Program last month, in a bid to keep top broadcasters aligned to the app, Clubhouse has now launched its first direct payment process, which will enable users to transfer funds to their favorite hosts.

For the full white paper click here

TikTok Launches New Support Resources as Part of Sexual Assault Awareness Month

TikTok has announced a new set of support resources as part of Sexual Assault Awareness Month, which is an important initiative for the app, given its reach to younger, more socially active audiences.

For the full article click here 

TikTok Launches New Video Editor to Help Brands Create More Native-Looking TikTok Clips

This could be handy – TikTok has launched a new video editor tool which is designed to help marketers create more effective, native-looking TikTok video clips for their channels.

For the full article click here 

Microsoft Ads Rolls Out a Slew of New Features

Microsoft Advertising has been rolling out new features left and right. In this article, we’ll walk through the highlights of what you need to know.

For the full article click here

Why Are Search Rankings On My Keywords Changing So Often?

There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.

For the full article click here

Marketing Attribution—What Is It And Why Does It Matter?

Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and prove you are driving a return on your marketing investment (your “ROMI”). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction. But if you want to really fine tune your efforts to maximize your ROMI, the best marketers turn to marketing attribution tools to help optimize marketing across every sub-channel of their business. 

For the full article click here

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Daily Minute Master Series – April 6, 2021Daily Minute Master Series – April 8, 2021