The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Elon Musk Takes 9.2% Stake in Twitter After Hinting at Shake-Up

Elon Musk has taken a 9.2% stake in Twitter Inc. to become the platform’s biggest shareholder, a week after hinting he might shake up the social media industry.

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Do Manual Adjustments Still Make Sense With Automated Bidding?

Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no to “it depends.”

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Essential Reddit Statistics All Marketers Should Know in 2022 [Infographic]

Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort?

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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]

So what are your thoughts on ‘the metaverse’ and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness?

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Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal

Your Twitter feed is about to get a lot more interesting, with three new ad formats on the way that, for advertisers, look very impressive, but for users, it could make your feed feel a little more commercial, which could take a little bit of getting used to.