The Marketing Rundown
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News & Updates
6 Content Marketing Trends for 2021 You Should Know
As technology and your audience’s interests change, your content marketing needs to change, too. Especially after the events of 2020, we can expect significant changes in how people communicate and how businesses create content and marketing strategies that reflect people’s needs. Here are the top content marketing trends you should be aware of in 2021. When you’re in touch with important trends, you can develop strategies and leverage tools to connect with your audience better.
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Volkswagon Name Change Was Marketing Stunt
On Tuesday afternoon, a source at Volkswagen of America confirmed to Motor Authority that the planned name change to Voltswagen of America was an elaborate April Fools Day stunt to drum up attention for the automaker’s turn toward electric cars. “It was a bit of fun to highlight what we are doing in the e-mobility space,” the source said.
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“Women don’t sell video games.” That’s one of the attitudes allegedly expressed by Ubisoft’s marketing department and management on 2018’s Assassin’s Creed Odyssey, mandating the game needed a playable male as an alternative to Kassandra. But Kulpreet Virdi, founder of the fan movement Assassin’s Creed Sisterhood, is urging games firms to move beyond this outdated perception — and she believes the way new releases are promoted is crucial.
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Four Alive-And-Well Marketing Predictions To Consider In 2021
As the saying often attributed to American author Mark Twain goes: “It is difficult to make predictions, particularly about the future.” At the onset of 2020, very few of us would have predicted the year we had in front of us: a global pandemic of unprecedented proportions — at least for our times — as well as forced work-from-home, stay-in-place measures and the ubiquitous use of masks. So long, handshakes, and hello, fist or elbow bumps. 2020 has definitely shaped the days we’re living in now and will likely shape the road ahead. We’ve seen monumental shifts in our professional and personal lives and have spent time reflecting on how those changes have impacted the way we communicate.
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YouTube Tests Hiding Dislike Counts On Videos
YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether. As part of the experiment, users will start seeing a few potential new designs for the like and dislike buttons that appear below videos.
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Accelerate Your Organic Marketing Success with Consulting
What makes the difference between good and great organic marketing? Experience working with hundreds of customers across dozens of industries says: an agile and highly cross-functional team. An organic marketing team is made of anyone that has a hand in your website or digital content. They may come from different teams, but it’s how you bring different functions together that determines your success. It’s about seamlessly integrating your SEO, content, and web teams so they can get more done – faster.
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