Daily Minute Master Series – April 5, 2022

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The Marketing Rundown

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News & Updates

The Latest in Experiential Retail

As consumers return to in-store shopping, retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.

For the full article click here 

Google Adds New Recycling Attribute to Maximize Business Discovery 

With searches for ‘recycling’ on the rise, Google has added a new recycling attribute for business profiles, which will enable businesses to raise awareness of their recycling programs, and drive more activity as a result.

For the full article click here 

LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]

LinkedIn has published a new infographic which looks at the value of branding from different perspectives, and how each of these views are becoming more integrated as a result of the pandemic.

For the full article click here 

Focusing On SEO Alone Just Isn’t Enough. Here’s Why.

Reliance on SEO alone to reach your market isn’t a winning strategy. Here are some specific reasons why – and what to do about it.

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Google Search Ranking and Popup Banners

Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence.

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Does Google Use Different Algorithms For Each Niche?

Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently.

For the full article click here

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