Daily Minute Master Series – April 30, 2019
Social Media
Facebook Publishes New Guide for Instagram Creators
Facebook has published a new set of tips aimed at helping Instagram creators make the most of the platform. And while some of them are fairly common pointers, it is worth noting the more specific details included – especially as they’re coming from Instagram’s own team, and therefore based on internal data and insight. For instance, Instagram has added a range of tools to help generate more engagement and connection, using the question sticker or mention fans in Stories to spread the fan love is a solid tip for those looking to maximize their Stories performance. As explained by Facebook, now, as you record your video in the Instagram camera, a thumbnail tray will appear to indicate how many videos you’ve recorded so far. This is a good option for those looking to share longer video messages within Stories, and expand engagement potential.
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Marketing
Google Search Console reports back on track after multi-week delay
After a three-week delay, Google has finally updated the reports that were impacted by Google’s de-indexing bug. Google has yet to officially confirm that these reports are up-to-date, the @googlewmc channel does not yet have an update. The latest is from April 25th, in which Google said it is still working on a fix for this bug. It is not uncommon for Google Search Console to have reporting delays, more than the normal two or three-day delay. We have seen it fairly often but since it coincided with the indexing bug, it was more of a concern because SEOs, webmasters, site owners were unable to see how much they were impacted by this bug. Having fairly up-to-date data about how well your site is performing in Google is critical for an SEO.
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Advertising
Parallel tracking goes live for Google Ads display campaigns May 1
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. It will be mandatory for all advertisers that append tracking parameters to their display ad URLs in Google Ads on July 31. Google initially planned to launch parallel tracking for video campaigns at the same time as display, but said Friday that it is delaying the rollout for video. Parallel tracking is designed to enable landing pages to load faster after users click your ads if you’re using third-party click measurement. It does this by separating the processing of tracking parameters appended to an ad URL from the landing page. This way, the user is directed straight to the landing page while the tracking functionality loads separately.
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Shopify Introduces New Snapchat Ad Capabilities to Help Merchants Reach More Customers
Along with Dynamic Ads on Facebook, the e-commerce platform is debuting a Snapchat Ads app that lets companies create Snapchat Story Ads. Additionally, merchants can sync product catalogs to the Snapchat ads manager so prices and other items update automatically and auto-install the Snap Pixel. Shopify customers can access these new formats in Shopify’s marketing section. With the new Snapchat integration, the company now joins Facebook and Google, which also offer merchants easy ad-creation capabilities. Snapchat’s Story Ads are ads that live in the app’s Discover section and give merchants the ability to track sales as well.
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