The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Pinterest Rises to 478 Million Users, Posts Strong Revenue Result for Q1
Pinterest has shared its latest performance update, showing steady increases in both users and revenue as the platform continues its push to maximize its business opportunities in more regions. First off, on users – Pinterest is now up to 478 million monthly actives, a 30% increase year-over-year.
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Google Adds 3 New Features For People Ready to Travel Again
Google is adding new features in search results to assist those who are ready to travel again.
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Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process.
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Experiential Marketing: How to Create Sensory Experiences Without Physical Contact with Your Customers?
Consumers have become unpredictable over time. And one of the tools that has helped advertising professionals to improve their actions has been, without a doubt, experiential marketing ; a type of personalized marketing that awakens emotions and motivates the consumer to take action in the purchase process. Experiential marketing has been the winning horse in brand sales strategies in recent years, especially for a segment of the population: millennials and Generation Z. And it is these same people who today, despite the crisis we are experiencing, continue to want brands to create experiences in order to connect with them. Well, they consider that experience is a key factor that pushes them to make purchasing decisions.
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Google Business Booms on Covid Reopening Marketing Blitz
Google’s results, showing a surge in ad sales related to travel and retail, offered a glimpse of online spending in a post-pandemic world: Businesses are boosting digital marketing to capture a public eager to resume something resembling normal life again.
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Marketing With Empathy: The Need For The Human Touch
People work with people (and businesses) they like. Remarkably, companies tend to forget this mantra and treat their customers and leads as mere transactions instead of living, breathing human beings. That raises the question: What makes someone likable? According to the insights of Dr. Travis Bradberry, co-author of Emotional Intelligence 2.0, the most likable people are genuine, consistent, nonattention seekers who make a strong first impression and greet people by name. These actions are synonymous with emotional intelligence and, unsurprisingly, something every business and their marketing team should strive for in their messaging.
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