Social Media

Instagram continues to explore new ways to help people and businesses impacted by COVID-19. Today, Instagram has launched a new fundraising option within Instagram Live, which will enable users to raise funds during an Instagram Live stream – like a small-scale telethon via the app.

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Facebook announced new set of emojis that are exclusively for the Facebook and Messenger apps. The emojis are meant as a way for users to share their support with each other. But some are finding them somewhat awkward.

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Marketing

As COVID-19 sweeps around the world, vast swaths of the workforce find themselves working from home for extended periods for the first time. Many of them are learning how to structure time and use technology to make the transition as seamless as possible. But the coronavirus could accelerate a trend that was already underway. Even before social distancing and sheltering in place, home was becoming the logistical headquarters for busy people looking to make better use of their time. Whether it was skipping the commute or the line at the grocery store, online searches and shopping habits prior to the pandemic indicated a desire by people to spend more of their time on pursuits that give them joy, pleasure, or comfort (and less of it sitting in traffic).

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When planning any marketing plan or strategy, you need to have research to back up what you are doing planning and doing. This could come from your own experience, or from industry data. For our weekly Marketing Fact Friday posts that we share on the ME Marketing Services social accounts, we keep up with what research is telling us about the marketing industry and its various branches (content, social media, advertising, email, etc.). We look for bits of research and statistics that are not your common stats you see everywhere. We like to find the lesser-published ones. Here are 30 stats we’ve put together for you to consider when executing your marketing plan or strategy this year.

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If there’s one constant in the world of marketing, it’s that everything changes. Whether it’s the Google algorithm upending your SEO efforts, Facebook pulling the organic page reach rug out from under you or a worldwide pandemic decimating your in-person marketing plans, life is always changing. So what happens when your conference marketing budget goes on hold and you need to reallocate the funds and the efforts? How do you pick up the pieces and refocus your conference marketing efforts to still drive revenue for your business?

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