The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership
While competitors continue to emerge, Clubhouse is looking to capitalize on its opportunities with the announcement of a new, exclusive content deal with the NFL, which will see the league broadcast via a range of Rooms in the lead-up to the 2021 NFL Draft.
For the full white paper click here
Research: Vaccine is Driving New Online Search Opportunities
New research by BrightEdge shows post-vaccine consumer trends are creating new opportunities for online search. There are emerging winners in many areas from local search to travel. Other areas experiencing a sharp pullback.
For the full article click here
Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages. Since the launch of the Web Stories plugin it has offered robust creation tools, but users were on their own when it came to embedding the content they created. WordPress site owners can now create Web Stories and embed them using the same tool. The update also offers the ability to embed Web Stories from other sites.
For the full article click here
Influencer Marketing Growing Year by Year with Brands Looking for More Influencers to Promote Their Products
With newer brands making appearances in the online markets every other day, it has become very difficult for brands to keep up with the competition and also how they will market their brands to a wide audience. One of the most important things that brands have started doing over the years is take help from influencers on different platforms to market and promote their products and the results have been really positive in terms of brands growing through this strategy.
For the full article click here
How To Harness The Power Of Personalization In Marketing
Personalization helps you create a more tailored offer for an individual prospect, which can make them more likely to purchase. It is a data-based approach that allows you to leverage the power of technology to not only scale your brand but also make your customers happier and grow in every direction imaginable. Although the definition might make it sound like your possibilities are limited, you are actually free to do anything you want here. Because personalization can take many forms, you can apply it in many different areas of your business and products.
For the full article click here
Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor
Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond.
For the full article click here
