The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms are now working to finalize their plans to prepare for the impacts, and changes to their ad products and offerings.

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Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage – Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app’s biggest increase in its YoY usage growth in more than 3 years.

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Facebook Shares 4 Ways It’s Improving News Feed Ranking

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds. Upcoming changes to news feed ranking will be focused around four feedback-driven signals. Over the next few months Facebook users will be asked to provide feedback in different ways. This process of gathering feedback is an expansion of something the company launched in 2019, called the “worth your time” surveys.

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Four Common Strategy Mistakes B2B Marketing Leaders Make

B2B marketing leaders consistently share that marketing strategy ranks high among the processes they would most like to improve. Yet how exactly to go about this is another matter entirely. In some cases, there’s a lack of clarity about what marketing strategy means. In other cases, critical inputs to strategy formulation are lacking, keeping marketing out of step with other revenue-generating functions and the overall business objectives.

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6 Key Tips to Level Up Your Content Marketing Strategy

When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy’s success. Content is typically defined as the information and experiences a business directs towards a base of potential and existing customers. In a marketing context, content creation is an aspect of marketing focused on the conceptualization, publication and distribution of content for a targeted online audience.

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