Daily Minute Master Series – April 25, 2019
Social Media
LinkedIn’s Testing a New ‘Services’ Listing on Profiles to Help Freelancers
LinkedIn is testing a new option which would enable users to fill in a ‘Services’ section, which could be particularly helpful for freelancers who are looking showcase what they do, and connect with companies looking for the same. The new field asks users to ‘Add services you offer’, once added, the listing would give profiles visitors a better idea of exactly which services you can facilitate, while you would also, presumably, show up in relevant on-platform searches for freelancers in your field. The features would add yet another element to LinkedIn’s growing professional services offering. In recent months, LinkedIn has been putting more focus on maximizing its user data, and helping users find the right matches, both for recruiters and job seekers.
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10% of Twitter Users are Creating 80% of Tweets
A study on Twitter usage among US adults finds a disproportionate amount of users are responsible for the greatest share of tweets. Findings from the study are based on survey responses from 2,791 US adult Twitter users. The study finds that 80% of all tweets published by people in the US are from 10% of users. By comparison, the median user tweets just twice each month. The study indicates the 10% most active users are more likely to be women. Data shows that they follow, and are followed by, significantly more accounts than less active Twitter users. Pew’s research was conducted on Nov. 21, 2018, through Dec. 17, 2018, among 2,791 US adult Twitter users
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Marketing
Google updates Custom Search mobile layout
Google’s Custom Search is presenting users with a new mobile layout. The features getting a refreshed look include the search box and refinements, thumbnails and pagination. The changes mostly affect mobile searchers but some of the updates have been extended to desktop as well. Giving mobile users a fluid experience is crucial to converting — especially when they’re trying to locate something specific on your site. The updated Custom Search layout is a step towards providing that, which may also help improve behavioral success metrics. Sites that monetize using AdSense search ads (which must be configured to add a Custom Search Engine to your site) may also stand to earn more from mobile traffic.
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Shopify Debuts a New Hardware Kit for Merchants to Fine-Tune Their Retail Experience
Starting today, merchants that want to branch out into a bricks-and-clicks model can buy a suite of new Shopify hardware tools: a tap and chip reader, dock and retail stand. Prices for the individual tools start at $39, and the whole kit costs $229. Other than paying for the hardware, Shopify merchants won’t see any extra charges to their plans. It isn’t Shopify’s first foray into hardware for brick and mortar, but it’s an upgrade to some of the company’s previous products. Shopify’s new retail kit arrives about a month after Square announced its improved Square Online Store and the new Square for retail, two different offerings to help merchants facilitate an easier bricks-and-clicks model.
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