Daily Minute Master Series – April 23, 2021

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The Marketing Rundown

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News & Updates

Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators

After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new ‘Professional Profiles’, which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use.

For the full white paper click here

How to Use Website Traffic Analysis for Persona Development

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic location, shopping behaviors, personality traits, and more, as well as trends in online behavior.

For the full article click here 

Google Search Console: How Accurate is the Average Position Metric?

Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. This question is answered in the latest installment of the Ask Googlebot video series on the Google Search Central YouTube channel. We learn from Mueller that the average position metric is based on real data. It’s a reliable measurement, even if it doesn’t always match up with what site owners see when they check their own ranking positions.

For the full article click here 

Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability

As the climate crisis remains an ongoing issue, there is a growing need for companies to adopt and maintain sustainability measures in order to reduce their carbon footprints. In response, the World Federation of Advertisers (WFA) has introduced the Planet Pledge to help marketers lead their organizations forward in their sustainability measures. The organization’s new deputy president—Unilever’s marketing chief Conny Braams—offers her advice to marketers on pursuing that change.

For the full article click here

10 Ways To Ensure A Successful Pride Month Marketing Campaign

With June right around the corner, brands must avoid Pride Month platitudes in favor of creating content and campaigns that show unequivocal support for the LGBTQ+ community. By telling stories that change the cultural conversation, brands can create a world where the LGBTQ+ community is championed, celebrated and protected. Here are 10 things to keep in mind when planning a Pride Month marketing campaign.

For the full article click here

Marketing Trends Observed During The Pandemic — And Why It’s Time To Act

Touch a hot plate, and your hand instinctively removes itself from the risk. Stimulus-response can be a life-saver. However, in the face of adversity that’s larger than life, we don’t always react the right way. Sometimes, we forget to react at all.

For the full article click here

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Daily Minute Master Series – April 22, 2021Daily Minute Master Series – April 26, 2021