Social Media

For the first time in National Football League history, draft day is going remote and online. Social media will play a big part in that transition, and teams have to work in that world securely. In recent years, the NFL turned the day its teams pick their stars of tomorrow into as big an event as any regular season game. Thousands of fans showed up in cities across the country just to see what college kids their favorite teams would tap for their rosters. Coronavirus made that mega-event impossible, so draft war rooms dispersed from Green Bay to L.A. will send in their picks via video conferencing and keep fans updated via Twitter and other platforms.

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7 Brands Experimenting With New Social Media Marketing Approaches During COVID-19

As the COVID-19 outbreak spread last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks. It’s been fascinating to watch. Now, some of these new approaches have been riskier than others. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble.

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Travel Attractions Turn To Social Media To Keep Public Entertained

Pleasure travel is on the outs as long as COVID-19 restrictions remain in place. That means there are millions of tourist who love getting out in the world left without any options to satisfy their “get up and go.” Also, it all leads to travel destinations relying on those tourists needing to hang on until the skies are friendly again. To give frustrated explorers a pressure valve and to stay on people’s minds, several destinations moved to social media to remain in the global mix. The following is just a sample of online options.

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Marketing

Zoom Releases New Update to Address Security Concerns

With Zoom usage soaring amid the COVID-19 lockdowns, the multi-participant video streaming tool has released a new, large-scale update that aims to address its various security and privacy concerns, which have come into much sharper focus in recent weeks. As explained by Zoom:

Today we announced robust security enhancements with the upcoming general availability of Zoom 5.0, a key milestone in our 90-day plan to proactively identify, address, and enhance the security and privacy capabilities of the Zoom platform. By adding support for AES 256-bit GCM encryption, Zoom will provide increased protection for meeting data and resistance against tampering.

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Consumers Value Reviews Over Credentials

A study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews. Thus, it may not be enough to be The Best when customer satisfaction expressed through ratings and reviews matter most to consumers. This may have implications for how all businesses can cultivate more sales.

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