Daily Minute Master Series – April 21, 2021
The Marketing Rundown
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News & Updates
Reddit Officially Announces ‘Reddit Talk’ Audio Meeting Rooms Feature
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Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools
They’ve been in the works for a little while, but now Facebook has made it official, with the announcement of a range of new audio social options across its apps as it seeks to tap into the Clubhouse-led trend. Facebook’s history of replication suggested that it was always going to copy Clubhouse in some way, with the audio meeting app seeing significant usage momentum as people look for ways to replace IRL meet-ups amid the pandemic.
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How to Prioritize SEO for the Greatest Business Impact
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How to Grow Your Agency with Call Tracking & Analytics
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Marketing in 2021 is Emotional and Not Just Transactional
rands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Experimenting to deepen that bond has been at the core of the marketing profession for a century; its origins rooted in Freudian psychoanalysis. There had always been one critical limitation, though: Marketers had to appeal to the masses. Radio, television and print media allowed brands to deliver only one message to everyone, no matter if their product conferred luxury or smart cost-consciousness. On the internet, the masses have been shattered into ever smaller shards, shifting that marketing calculus toward targeted audiences and social network interest groups. Today, niche brands, large corporations and every business in between are reaching ever-narrower audiences.
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