Social Media

The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn’t been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores. And while the human impact of the crisis cannot be overstated, for those that are able, minimizing the economic impact through the available means could be the difference between staying afloat or going under, and suffering massive financial burden as a result.

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Anti-Lockdown Protests Provide New Challenges for Facebook’s Censorship Rules

The COVID-19 pandemic has provided a new set of challenges for Facebook’s rules around political speech, and what it deems acceptable, or not, on its platform. In many respects, the importance of accurate, timely, authoritative information has outweighed Facebook’s usual reluctance to enforce strict rules around what can and cannot be posted, but it’s also lead to some more delicate situations regarding potential censorship, and where Facebook will draw the line with respect to the discussions around the pandemic. The sale of face masks has been banned, myths around cures are not allowed. Facebook also recently started removing posts which suggest that 5G signal towers could exacerbate COVID-19’s spread.

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Pinterest Search Trends During COVID-19 [Infographic]

With Pinterest seeing increased usage amid the COVID-19 lockdowns, social media management tool Tailwind has compiled a new listing of rising search trends to help you tap into the latest shifts. The trends are likely much as you would expect – increases in topics related to self-care, home-schooling, board games, etc. But Tailwind’s listing provides specific insight into the key search queries within each segment, which could help you devise a more effective Pin strategy.

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Marketing

How to Deliver Helpfulness Through Your App

Now more than ever, people are turning to apps to stay healthy, productive, connected, and informed. In fact, worldwide, average weekly time spent in apps grew 20% year over year in Q1 2020, suggesting apps are making a difference in how people navigate through this unprecedented time.

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How the Internet of Things will Transform Consumerism, Enterprises, and Governments Over the Next Five Years

Being successful in the digital age doesn’t just require knowing the latest buzzwords; it means identifying the transformational trends – and where they’re heading – before they ever heat up. Take the Internet of Things (IoT), for example, which now receives not only daily tech news coverage with each new device launch, but also hefty investments from global organizations ushering in worldwide adoption. By 2023, consumers, companies, and governments will install more than 40 billion IoT devices globally. And it’s not just the ones you hear about all the time, like smart speakers and connected cars.

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When Clients Pause PPC: 5 Survival Tips for Marketers

Let’s be honest: COVID-19 is all over the news. No one can get away from the latest headlines, projected models, or local news. But what about those who live and breathe marketing? As marketers, not only do we have to deal with the personal aspects of a crisis. We are also dealing with client crisis as our own. There seems to be no escape. The world is in the middle of a crisis. If you’re not careful, a crisis can easily consume your work and personal life. As an agency-side marketer, here are a few survival tactics that have helped me. These tactics are both personal and work-related.

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