The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
TikTok Adds New ‘Business Creative Hub’ to Highlight Relevant Trends and Tips in Brand Use
TikTok’s looking to help brands tap into the latest trends – both on the platform generally and among business in their local region – with the addition of a new ‘Business Creative Hub‘ content showcase, which is now available to business accounts within the app.
For the full white paper click here
A Guide to Amazon Indexing & How to Check Your Keyword Indexing
Amazon customers primarily find products through search. If your product is not indexed for important keywords, you will miss out on potential sales. Indexing on Amazon is completely different than indexing for Google. This article will first make sure you have the basics on understanding indexing, then share best practices for getting indexed and checking keyword indexing for an Amazon product detail page.
For the full article click here
WordPress discussed a proposal to block Google’s new user tracking scheme called FLoC. While most expressed support others raised valid concerns. No decision has been made to block FLoC. Discussions will continue in the official WordPress Slack channel.
For the full article click here
The Pandemic Helped Some Marketers Kick This Digital Marketing Habit
It’s highly encouraging to see marketers take a closer look at their digital ad spending and ask harder questions. Many of them paused digital marketing in 2020 due to the pandemic and are being more thoughtful and careful about what they turn back on in 2021, especially in anticipation of tighter budgets going forward and also closer scrutiny from CEOs, CFO’s and compliance officers.
For the full article click here
Six Strategies To Make Your Campaigns Stand Out Using Email Marketing
Email marketing is one of the oldest digital marketing tricks in the book. While people commonly think old technology is outdated, and this is often true in certain industries, it doesn’t apply here. In fact, email marketing has a potential 3800% return on investment (ROI.) With all of that potential return, it’s more important than ever to use the right email marketing strategies for your email campaign.
For the full article click here
The Creator Economy, NFTs And Marketing
The Industrial Revolution increased the supply of consumer goods which then required mass marketing to drive consumer demand. Today, household spending accounts for 70% of the U.S. economy. Advertising has played a fundamental role in the creation of the consumer economy.
For the full article click here
