Social Media

Amid all the angst and disagreement online, which has arguably lead to more societal division, and tribalism within communities, how much of that negativity is actually triggered by misinterpretation? People get angry at each other’s tweets, comments and posts all the time, but is that anger justified? How often do you post something, only to have others read it the wrong way, and respond more aggressively than you might have expected?

For the full article click here 

After it was spotted in testing late last month, Facebook has now officially unveiled its new ‘Care’ Reactions for both Facebook and Messenger, which will provide another quick response option for COVID-19 related updates.

For the full article click here 

Marketing

The big tech news to end last week was that Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients, and alert people who’ve been in contact with them, which could provide significant help in containing the virus.

For the full article click here

Digital marketing opened up a lot of new exciting ways to promote our brands and products. But it also increased the number of metrics we need to track. It can even become a bit overwhelming to try to keep an eye on your brand health, brand awareness, traffic, ROI from ads, conversions, etc. In addition to that, you need to understand how all these numbers look in the broader context, compared to your competitors. Otherwise, you’re trying to manage your business blindfolded. Luckily, there’s a metric that illustrates exactly that: your place on the market. The share of voice metric is a great starting point for mapping your industry and can be a source of comprehensive competitor insights.

For the full article click here

How to Leverage Google Discover to Connect with Users: 4 Key Takeaways

Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content. Discover is available to mobile users on the Google App, Android devices, and Google.com on all mobile browsers (when logged into a Google Account). In addition to serving the latest news, Google Discover aims to make “exploring your interests easier than ever” and is one piece of a larger initiative to switch the focus of search – from instant information to understanding more intricate user journeys. With infinite access to information, Google is trying to filter and highlight content for the drifting Internet user.

For the full article click here