Daily Minute Master Series – April 19, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Elon Musk’s Perspective on Free Speech is Likely Different to Your Own, Which is Important to Note

So what is Elon Musk’s definition of free speech, exactly, and how does that relate to what you can and can’t say in your tweets? The question of what should be allowed has become a central point of contention after Musk launched a $43.5 billion takeover push for the social media platform, ostensibly on the back of Twitter’s ongoing restrictions and moderation decisions.

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Metaverse: What’s to Come for E-Commerce? 

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of online interaction begins to take shape, brands want to know how it will impact the future of commerce.

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New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn

Okay, before we get into this, it’s important to clarify the true importance of this report, and how it can be of benefit to your planning. The best time to post to reach your target audience is based on your unique audience, and their activity within each app. You can find some of these insights within the analytics tools in the various social apps, while you also need to experiment and test in order to see when your posts generate the best response.

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Website Spring Cleaning In 3 Easy Steps

Spring cleaning is not only essential to keep audiences happy but helps with your appeal to search engines, too. Here’s how to get started.

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New Report Highlights That Instagram Hashtags Don’t Significantly Increase Post Engagement

Do hashtags actually help to improve the reach of your posts on Instagram? The pervading belief has been that they do, but recently, Instagram Chief Adam Mosseri poured cold water on the hashtag debate by noting that hashtags don’t really help views.

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The Future of the Web Is Marketing Copy Generated by Algorithms

As we move further into the 21st century, more and more aspects of our lives are being controlled by algorithms. Facebook decides which posts we see in our newsfeed, Google shows us the results of our searches based on their complex ranking system, and Amazon recommends products based on our past purchase history. It’s no wonder then that online marketing is becoming increasingly reliant on algorithms to create effective copywriting. So what does the future hold for the web—will marketing be dominated by machines, or will human creativity always be necessary?

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