The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options
Facebook has announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed.
For the full white paper click here
Facebook Launches New Legal Action Over Attempted Domain Name Abuse Scams
Facebook has announced its latest legal action to stop people misusing its platforms and branding, this time focused on a company which had been purchasing Facebook-like domain names with the intention of duping users via phishing scams.
For the full article click here
Would a new, kids version of Instagram be a good thing, or could it negatively impact the development of youngsters through increased social pressure, and exploitative algorithms? The latter is where childhood development experts are leaning – in response to recent reports that Facebook is considering a junior version of the popular visual app, aimed at those under the age of 13, an international coalition of 35 children’s and consumer groups has today called on Facebook to halt any plans for an ‘Instagram for Kids’, outlining various concerns around the proposal.
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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here’s what you should know.
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Scalable SEO: Tips & Advice from 20 Enterprise Experts
Discovering and implementing efficiencies of scale is crucial for enterprise SEO success. Read on as 20 experts share what it takes.
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A 2021 Marketing Toolkit For Small Businesses
Has any small business marketing leader ever looked at their annual budget and thought it was too high? Marketing for SMBs nearly always means working with fewer resources than their larger competitors but with a mandate to get big-budget results. This feels like a major challenge at first, but some of the most effective PR and marketing strategies are low-cost. Some are even free and only require effort to build and maintain. As marketing leaders look to get maximum value out of their 2021 budgets, they should consider adding these four low-cost strategies to their marketing toolkits.
For the full article click here
