Social Media

Like all social platforms, Snapchat has seen a significant increase in usage amid the COVID-19 lockdowns, but more specifically, Snap has seen a big jump in AR usage. According to Snapchat, over 75% of its users engage with its various AR tools every day, on average, and that’s increased even more in March, as people look for alternative ways to engage with the outside world – even virtually.

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TikTok Is Launching New Parental Controls to Better Protect Minors in the App

TikTok is releasing an important new function called ‘Family Pairing‘ which will give parents more options to better manage their kids’ time in the app, while also protecting them from unwanted exposure to both offensive content and potential predators.

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YouTube’s Struggle: Soaring Views, Declining Revenue

The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. There was some trepidation around what ad spend would look like in the Coronavirus reality, but there was optimism surrounding the ability for YouTube creators to gain audiences and capitalize on ad revenue.

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How to Use LinkedIn Conversation Ads for Better Conversions

Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers.

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Marketing

Google is Launching a New Video Series to Replace its In-Person Conferences

Google is bringing several of its top advocates together for the first time in a new series of videos. No, it’s not called “Google: Endgame” –this crossover event is called Webmaster Conference Lighting Talks.

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How to Succeed in Google Discover

Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content. Discover is available to mobile users on the Google App, Android devices, and Google.com on all mobile browsers (when logged into a Google Account). In addition to serving the latest news, Google Discover aims to make “exploring your interests easier than ever” and is one piece of a larger initiative to switch the focus of search – from instant information to understanding more intricate user journeys. With infinite access to information, Google is trying to filter and highlight content for the drifting Internet user.

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Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify querying.

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