Daily Minute Master Series – April 16, 2021

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The Marketing Rundown

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News & Updates

Facebook Provides Tips on Effective Brand Performance Measurement in Latest ‘Social Skills’ Video

Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve their approach, and maximize their results. The latest episode features Katie Marylander, the Director of Global Social Marketing for GoPro. Marylander manages the social strategy for the brand, which includes oversight across more than 70 regional accounts, and a huge global audience.

For the full white paper click here

Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. Which is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand.

For the full article click here 

4 Steps for Building First Party Data Sets Using PPC

As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.

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Informed Intuition Is The Holy Grail Of Modern Marketing

Data-driven decision-making has been the mantra of most good marketing leaders over the better part of the last decade. They want all marketing decisions to be based on solid data. Previously, this data was not readily available to many marketers. Today’s marketing leaders have access to the information they need to make highly effective marketing decisions.

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How Clubhouse Is Providing New Social Media Marketing Opportunities

It’s not too often that a new social media platform launches, but when it does, early adopters can really benefit. Those who were among the first to create an Instagram account when it launched back in 2010 reaped all sorts of benefits – obtaining a much-sought-after Instagram handle, an abundance of new followers right from the start, being discovered much more easily on the platform due to less noise and competition, the list goes on and on. And any time a new social platform emerges, it comes with new marketing opportunities as well. 

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Five Lessons On Marketing To Gen Z

Great marketing is all about keeping up with your target customers and their communities. Social media can help you do this, but in my experience as a marketing strategist, businesses of all sizes struggle to keep up with trends and integrate seamlessly into target communities. Targeting Generation Z, or those born after 1996, has posed its own challenges for brands. And despite some organizations making significant investments to reach this demographic, many still fail to tap into this valuable audience that gains direct purchasing power seemingly every day.

For the full article click here

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Daily Minute Master Series – April 15, 2021Daily Minute Master Series – April 19, 2021