The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook’s Independent Oversight Board Will Now be Able to Hear a Broader Range of Content Appeals

Facebook and Instagram users will now have a new avenue to seek action on offensive content, under the expanded remit of its new, independent Oversight Board, which will now be able to hear appeals on content that has been left up on its platforms, as opposed to only reviewing content removals in its initial stages of operation.

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Wix and WordPress Tensions Rise

Wix and WordPress have been engaging in a public spat that keeps getting nastier with each response. A new response from Wix seems to lower the temperature on the dispute. The latest round of open letters between WordPress and Wix was instigated by a series of polarizing video ads created by Wix. The ads were generally poorly received in the web development and search marketing community. But others found the ads to be humorous. The biggest complaint seemed to be that the ads were inappropriately negative against WordPress, a popular and beloved open source content management system. Some wished that Wix had taken a higher road with their ads.

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Slice Raises $40M to Power Ordering and Marketing for Independent Pizzerias

Slice, a startup that helps independent pizzerias build an online business, has raised another $40 million in Series D funding. The round was led by Cross Creek, with participation from KKR, GGV Capital and Primary Ventures, as well as Twitter’s former CEO Dick Costolo and former COO Adam Bain (through their firm 01 Advisors). Last spring, the startup announced a $43 million Series C. Why not raise more money this time? Founder and CEO Ilir Sela described this as “a quick round” to get Costolo and Bain on-board as investors. He also suggested there may be additional fundraising conversations in the not-too-distant future.

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Three Essentials Of Enterprise Marketing

Anyone who has tried to close a complex sale knows that you cannot sway the customer with just words. They have to see, smell and touch the product up close. You need to immerse the customer in the “what it could look like” scenario. You can’t take on the sale of an MRI machine through TV ads; you need a different approach for that.

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Is Experiential Marketing Retail’s Ticket to a Resurgence?

Everything in life is an experience. They have just become more sophisticated and calculated, especially in retail, which is driving experiential marketing. Breaking down what it is, its evolution, and more, Retail Refined host Melissa Gonzalez chatted with David Title, Partner at Bravo Media. Title offered an overview of Bravo’s history. “We started in the early 2000s when every company needed quality video and animation content. When that became commoditized, we moved into events and interactivity. We then saw opportunities in applying what we knew to more permanent spaces with experiential marketing.”

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