Social Media

The COVID-19 shutdowns across the world have had a huge impact on business, aside from society more broadly. Millions of people have had to adjust to working from home, some business are totally unable to operate, while many other organizations which are reliant on advertising are still measuring the impacts, which will evolve over time as more events are canceled, more celebrations are wiped out, and the situation continues to divert things from the norm.

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With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach

We’re living in an unprecedented situation, and no one knows how it’s all going to play out, how long it’s going to take to resolve, and what the full impacts of the COVID-19 pandemic will be. The human impacts are almost too terrible to contemplate, and the economic impacts will be huge. But in amongst this, many businesses are still operating, and are still looking to maintain their revenue, in some capacity, in order to minimize the impacts of the largest global shutdown in history.

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YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

As you’ve no doubt heard and read before in digital marketing circles, video content is a big deal, and you should, wherever possible, be looking to create video to compliment your digital marketing campaigns. Video is the best performing content type on Facebook, Tweets with video see 10x more engagement than those without, LinkedIn users are 20x more likely to share a video on the platform than any other type of post – the list goes on. But while there’s little doubt that video content performs better, actually creating good quality video content isn’t easy – and especially so right now, amid the COVID-19 lockdowns, where organizing a full video shoot is simply not an option you can consider.

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YouTube Viewership is Up, But YouTubers Are Earning Less Money

YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators. The New York Times reported last week that YouTube traffic is up 15%. However, YouTube channels are reportedly earning less money amidst a surge in viewership. The same reason why viewership is up is also the reason why YouTubers are bringing in less money despite increased views.

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Marketing

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well. Google summarized its finding by listing these as the 5 shifts in consumer search behavior.

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How Much Is PPC Fraud Really Costing Your Business?

Is it true that PPC fraud (click fraud) really costs the average business 20% of their marketing budget? You already have enough on your plate in these extreme times. You shouldn’t have to worry about how much of your ad spend is being defrauded. And although the 20% mentioned above is a fair approximation, understanding what are the common practices and how ad fraud works will enable all of us to minimize our exposure to it, so that maybe the era of COVID-19 won’t be as devastating. The practice of PPC fraud is nothing new. In fact, PPC fraud has been around since the early years of PPC advertising. However, the techniques and the technology have been growing increasingly sophisticated over the years, with the volume of PPC ad fraud holding fairly steady.

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16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

“We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set [these things] apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented search results volatility he and others have observed since COVID-19 broke out in the US. The global pandemic has caused nearly everyone to reevaluate their priorities, prompting businesses and search engines to adapt as well. During our search disruption episode of Live with Search Engine Land Tuesday, hosted by Search Engine Land News Editor Barry Schwartz, Meyers and search consultant Marie Haynes, Olga Andrienko of SEMRush and Mordy Oberstein of Rank Ranger discussed the magnitude of the fluctuations, as well as the factors that may potentially be responsible for them.

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