The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights to help guide your approach – including the best hashtags to use for the event.

For the full article click here

TikTok Expands Access to its ‘Effect House’ AR Creation Platform

After opening its Effects House AR creation tool to selected developers last August, TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity, and ideally, tap into the latest visual effects trends to attract more users.

For the full article click here

Snapchat Launches ‘Dynamic Stories’ for News Publishers to Present Up to Date News Content in the App

Snapchat’s looking to help keep users up to date with the latest news and information in the app, with the launch of a new Dynamic Stories feature, which essentially enables partner publishers to link their content feed into the platform, to ensure that the latest updates are reflected via their in-app presence.

For the full article click here

Twitter Acquires OpenBack to Improve the Timeliness and Relevance of Push Notifications

Twitter’s looking to improve the relevance and timeliness of its notifications, while also potentially reducing the impacts of Apple’s ATT update, with the acquisition of Dublin-based app enhancement platform OpenBack, which will provide Twitter with more capacity to customize and personalize its app notifications for every user.

For the full article click here

LinkedIn Publishes New ‘Founders’ Guide’ to Help SMBs Maximize their LinkedIn Presence

While the last few years have been rocky for SMBs, we’re starting to see the tide turn once again, which means that more entrepreneurs are considering their opportunities, and more opportunities are indeed cropping up as the economic recovery slowly takes shape.