Social Media

Revealing crucial insights into the changes and developments of behavior for both brands and users, Socialbakers’ State of Social Media Report: The Impact of COVID-19 shows how the marketing landscape has changed due to the worldwide coronavirus pandemic. The report details key data behind both organic and paid performance, including the evolution of engagement and changes in ad spend and cost per click in global regions as well as industries. Socialbakers data also highlights fan and audience behavior and brand communication about coronavirus during these critical times.

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Instagram Live Streams Can Now Be Viewed on the Web

After rolling out access to Direct messages via the web last week, Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams.

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Twitter Provides Effective Poll Tips in Its Latest ‘Good Copy, Bad Copy’ Update

Twitter’s Global Creative Lead Joe Wadlington is back with another ‘Good Copy, Bad Copy’ Twitter tips video, this time looking at Twitter polls, and how to make best use of the option to improve your strategic approach.

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Marketing

COVID-19 Crisis & Recovery: 5 Key SEO Tactics to Focus On

COVID-19 has disrupted our world like nothing we have seen before. The response requires some reflection, planning, and aggressive execution. Milestone Inc. has developed and begun implementing the COVID-19 Crisis-Recovery-Growth strategy and shared it with the community through a Search Engine Journal webinar I moderated on April 8. Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discussed insights on how to overcome the business impact of COVID-19 with the help of SEO tactics.

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Are Influencers the Escape Social Media Wants During Coronavirus?

Influencers, too, are navigating the coronavirus’ new norm. Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than others. Those who usually work from home have had to make less of an adjustment, though booking paid partnerships is a struggle industry-wide. As a result, many influencers are getting creative with their social strategies. Those who are multiplatform and have more than one revenue stream are coming out on top.

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Google Explains How to Remove Pages for SEO

On an office hours hangout, Google’s John Mueller discussed a common mistake publishers make when removing content for SEO. He then focused on the best way to remove content for more traffic.

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