The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Google Launches New Overview of Pandemic Trends, Based on Google Search Volume
This is interesting – Google has launched a new overview of what it’s calling ‘lockdown trends‘, a daily overview of the hobbies and interests that saw the biggest increases in search volume over the last year.
For the full white paper click here
Facebook Provides Audience Connection Tips in Latest ‘Social Skills’ Video
Facebook recently launched a new video series called ‘Social Skills’ which aims to provide social media managers with the skills and insights they need to maximize their promotional performance. Each video interview includes real world insights into how businesses have utilized Facebook’s ad tools to boost their brands. And there are some great pointers – even if you’re confident that you know Facebook’s systems, you’re likely to take away a couple of notes. The third video in the series outlines key tips on how to learn from your audience, and adapt your approach accordingly, with the social media team for Luxottica eyewear brand, Persol.
For the full article click here
With audio social still gaining traction, and providing more ways for users to stay connected, it seems that almost every platform is now considering their own take on the function, and how it could be integrated into their app. And Reddit may be the latest one joining this trend – according to new reports, Reddit’s currently testing its own take on audio social, with audio rooms within subreddits.
For the full article click here
DuckDuckGo Announces Plans to Block Google’s FLoC
DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome. As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts). Google claims FLoC offers more privacy than third-party cookies because it monitors activity at a group level rather than an individual level.
For the full article click here
Google Discover Now Excludes 5 Kinds of Content
Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly.
For the full article click here
How To Build A Marketing Funnel In Three Steps
Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don’t have a blueprint for generating leads. A marketing funnel describes the systematized sales journey for your customers. It’s a type of content strategy that routes new prospects and website visitors into making sales. Marketing funnels are long-term projects designed to draw in new visitors, keep them coming back and, eventually, turn them into paying customers. They’re not just a gimmick, either. A study in Hardvard Business Review found that companies with simple, well-designed marketing funnels are 62% more likely to close high-quality sales. For landing higher quality sales and repeat customers, building a well-functioning funnel can make all the difference.
For the full article click here
