The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Data Hacks at Facebook and LinkedIn Spark Concerns Among Users

Over the past week, you’ve likely seen reports of new data hacks on Facebook and LinkedIn, which have exposed the personal information of millions of users.

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New Research Provides Further Insight into the Potential Impact of Apple’s Coming IDFA Update

With Apple’s planned IDFA update set to be launched any day now, the digital marketing industry is preparing for the worst, with the up-front prompts that will be displayed in all iOS apps expected to see many users switch off data tracking entirely, limiting audience targeting options.

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How To Use Promotion Extensions In Google Ads Campaigns

Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.

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Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well

The CMO Survey, a biannual poll by Christine Moorman, a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. Roughly 95% of respondents hold the title of vice president of marketing or above. About 65% of respondents come from B2B companies, including both product and services organizations.

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10 Tips for Cleaning up After a Google Ads Account Takeover

Congratulations, you’ve landed a new Google Ads account! You’ve closed the sale and are ready to dig in. Your very first step for cleaning up after a Google Ads account takeover should be a thorough audit of the account.

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