Daily Minute Master Series – April 11, 2022

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The Marketing Rundown

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News & Updates

TikTok Continues to Lead the Download Charts in Q1, Sees Record In-App Spending

Despite every effort to steal its thunder, by replicating its features, and diluting the ‘uniqueness’ of the app, Meta just can’t seem to slow TikTok’s growth. As per the latest app rankings data from Sensor Tower, TikTok was once again the most downloaded app in Q1 2022, beating out a phalanx of Meta-owned apps.

For the full article click here 

Twitter Launches Initial Test of New ‘Unmention’ Option, Enabling Users to Remove Themselves from Chats 

After working on the option for the best part of the last year, Twitter has now released an initial live test of its new ‘unmention’ option, which will enable users to remove themselves from conversations if they no longer feel comfortable being involved.

For the full article click here 

Paid and Organic Social Media Are Better Together—Here Are 5 Reasons Why

Quick. List your top goals for 2022. If you said brand awareness, acquisition, conversions and retention—you’ve got a lot on your plate (like most marketers). Luckily, you can achieve them all with social media.

For the full article click here 

Google Adds New Visual and Text Search Options to Enhance Product Discovery

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results.

For the full article click here

A Guide To ‘Organization’ Structured Data For Rich Google Results

Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner.

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Google Discusses Value Of Non-Recommended Structured Data

Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages recommend. Martin Splitt said that more data can be better.

For the full article click here

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