Social Media

TikTok Pledges $250 Million to Support Various Groups Impacted by COVID-19

Rising video app TikTok has announced a new $250 million donation to assist frontline workers combating COVID-19, which comes in addition to the app’s $10 million donation to the World Health Organization, which it announced last month.

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Facebook Adds New ‘Quiet Mode’ to Help Manage Time Spent in the App

With people spending more time on social platforms amid the COVID-19 lockdowns, Facebook has added a new ‘Quiet Mode’ option to help better manage and control your Facebook usage, while it’s also revamped its ‘Your Time on Facebook’ listings in order to provide users with more information as to how, exactly, they’re spending their time in the app.

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Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

In more recent times, social apps have been working to give users more control over their data, but in this instance, Twitter says that its taking control away. What’s the deal with that? The specific detail data that Twitter’s looking to utilize here is information like the ads that you’ve seen in the app, and the unique ID of your device. Twitter provides this data to other ad platforms in order to help optimize ad performance.

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Marketing

Google My Business tells businesses affected by the coronavirus to update listings

Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information.

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8 Trends That Will Shape the Future of PPC Marketing

If you are serious about getting more benefits out of PPC marketing in the future, you need to keep up with the trends that will shape the industry. Missing out even a small trend could lead to potential losses. If you have not been keeping up with pay-per-click and what is to come in the next few years, this article should be a good reference to get the information. Make sure to continue reading.

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Google Answers: Is It OK to Link to My Own Guest Post?

Is it acceptable for authors to link to their guest posts? That’s one question asked of Google Webmaster Trends Analyst John Mueller during a Webmaster Central hangout held April 9. The question was submitted by a site owner who contributes a modest amount of unique content to other sites within the same niche. They were concerned that linking to those posts from their own site would have a negative impact on SEO.

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Google’s Best Practices for the URL Structure of AMP Pages

Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages. This was explained during a Google Webmaster Central hangout held on April 9. Mueller answered a question about whether Google prefers a certain type of URL structure when it comes to AMP pages.

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