The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
News & Updates
Snapchat is Developing New, AR-Enabled Spectacles
Snapchat is reportedly developing a new, fully AR-enabled version of its Spectacles smart glasses, which would be a major advance for the product, and for Snapchat’s broader plans with augmented reality. As reported by The Information, Snap’s currently developing a more advanced version of Spectacles, which will include in-lens AR displays.
For the full white paper click here
Google Enhances Business Profiles For Stores With Delivery & Pickup
Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup. The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of. This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.
For the full article click here
The SEO industry is constantly changing and evolving. Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s important to stay up-to-date on what’s new in the space to decide whether adopting a new tool would benefit your business. Yet, it’s always a question of prioritizing what’s critical for your business requirements.
For the full article click here
How to Use Categorical Keyword Research to Plan Your Content Strategy
Gone are the days when you could pick any keyword, write a 500-word blog post, and show up in the search results. As search engines have evolved, algorithms have prioritized content based on intent, website authority, and what is going to most sufficiently satisfy their searcher’s needs – even if that means answering the query directly in the search engine results page (SERP).
For the full article click here
How to Stand Out in a Crowded Content Marketing Space
For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither a surprise nor a secret. Entrepreneurs and marketers are often eager to begin a content marketing strategy, especially because it often takes years to see the full fruits of your labor. But there’s a problem. Content marketing’s popularity has turned into its greatest weakness — or rather, its most challenging aspect. When you enter the content marketing field for the first time, you’ll be directly competing with brands that have spent years, or even decades, cultivating their reputation, dominating the search engine results pages (SERPs) and cementing their authority and thought leadership.
For the full article click here
Three Content Marketing Trends To Watch Out For In 2021
For any area of marketing, it’s crucial to pay attention to annual trends. Marketing trends come and go, and if you’re able to keep up with what your audience wants, you can put yourself ahead of the competition. Content marketing is crucial for any business or brand to succeed and build the right audience. Without it, it’s much more difficult to increase conversions, boost sales, generate leads, grow an email list and more.
For the full article click here
