Social Media

Facebook Publishes New Guides to Help Businesses Deal With the Impacts of COVID-19

It feels like such a long time ago that Facebook was providing guidance for businesses impacted by major bushfires across Australia, and now, The Social Network has published a new set of guides to help businesses dealing with the latest major event – the COVID-19 pandemic, which has effectively shut down the majority of the world.

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Earlier this week, Facebook reported that it’s seeing record high levels of demand for its services amid the rolling COVID-19 lockdowns across the globe. Messaging activity is up 50% across Messenger and WhatsApp, while the use of live video on Messenger is up 70%. Another area where Facebook has seen a major increase in interest is Facebook Live. According to the head of Facebook’s main app Fidji Simo, the number of people in the US watching live-streams via Facebook Live has also risen by 50% since January.

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5 Ways to Use Social Media to Inform Your Keyword Research

In the past, the difference between SEO and social was fairly stark. When people search on Google or another search engine, they’re actively looking for answers or solutions to their problems. But when scrolling through social, any post your business adds is potentially just passively reaching users. It’s something presented to them as they’re already doing whatever else they came to that platform to do. However, more people than ever are searching actively on social media now with hashtags and trending topics – and when they do they don’t just want an answer – they want a conversation. Not only does this mean more opportunity for marketers to learn about our target audiences straight from their own experiences.

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Social Media Use Surges: How Marketers Should Respond

On this week’s Social Media Marketing Talk Show, guests explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format with guests, Tara Zirker and AJ Wilcox.

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Marketing

While tech companies work to keep their systems up and running, and adapt to massive increases in demand for their services amid the COVID-19 lockdowns, they’ve also been looking to help raise funds, and donate to relevant causes where they can. And this week, Google has announced its latest contribution, committing a donation package valued at $800 million, which will be put to towards a range of charities and support initiatives to help lessen the impacts of the pandemic.

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In the past month, searches for “how to make hand sanitizer” have grown by 4,950% worldwide. Meanwhile, there has been a 600% increase in searches for “can you get coronavirus twice.” And searches for “grocery delivery service near me” have gone up 200% globally. In this dynamic environment, people’s needs are changing constantly. To keep up with shifting behaviors, consider Google Trends, a free tool that provides access to actual search requests across Google Search, YouTube, Shopping, and Images. By entering a keyword or a topic, you can explore what the world is searching for in near real-time.

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4 Tips to Build a Strong SEO Program During COVID-19

Search is a proxy for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on search behavior, consumer mobility, media consumption habits, supply chains, and budgets. With these changing circumstances, businesses need to adjust their next marketing campaigns to alleviate risk strategically.

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