Creating and Navigating Goals in Google Analytics [Video]

We’re excited to announce a new video series in conjunction with the Global Strategic Management Institute (Social Media Strategies Summit) focused on Google Analytics!

Google Analytics is a popular tool and an equally popular topic covered at the Social Media Strategies Summit events. And it makes sense; a huge number of businesses that track their website data do so using Google’s free product. The problem is that so few marketers go beyond the surface level data.

In this video series, we’ll be covering several topics as they relate to the most effective use and best practices of Google Analytics. This first video looks at an important and highly under-utilized feature: goals in Google Analytics.

Enjoy the video and be sure to stay tuned for more!