Videos Archives

The Difference Between Paid, Owned and Earned Media [VIDEO]

February 17, 2014/by Corey Padveen

There are plenty of media types out there, but they all fall into one of three categories: paid, owned or earned media.

So what are the differences between paid, owned and earned media? We hear about them often enough. Every one of us uses them whether we think we do or not. But not too many of us have taken the time to really understand what the differences between these media types really are.

The video below makes it pretty clear what the specifics are when it comes to paid, owned and earned media. For a more detailed account, you can refer to this article. Otherwise, enjoy the visuals!

How to Optimize Your YouTube Videos for Viewer Retention [VIDEO]

January 24, 2014/by Corey Padveen

Visual content is a powerful thing, and the longer you can keep your audience engaged with your content, the better.

If social data and trends have proven anything, it is that if content is king, than visual content is the king’s supervisor. We are constantly sharing information, articles, pictures and videos, and hoping that our audience doesn’t scroll past our content to spend time with someone else’s. And yet, when they do, our long, well-written article seems to lose out to a photobomb or video of a cat.

So what can we do to better the odds that our audience will stick around and spend time with our brand on social media?

There are a few simple things that you can do in order to better the retention you receive from your audience, and these tips will help with that when it comes to YouTube.

There are hundreds of lifetimes worth of video on YouTube, and more content is being uploaded every day. It would be unwise to think that, when there is so much people can be doing online, let alone on YouTube, they will sit through your entire video every time. That is, of course, unless you have leveraged the data you have at hand on your YouTube videos for viewer retention optimization.

It is a much easier task than you might think, and this useful video will walk you through the steps to do it yourself.

How to Look at Post Details on Facebook [VIDEO]

January 17, 2014/by Corey Padveen

Your post details on Facebook can give you some tremendous insights into the success of your Facebook marketing.

When it comes to marketing on Facebook, the network has come a long way. That’s not surprising, considering it is now a public company and needs to provide value to the businesses that use it.

That said, Facebook is constantly going through changes – some more drastic than others – and it is not always easy to keep up.

One of the great features that Facebook provides for marketers is the ability to look at post details on Facebook to see exactly what your audience is doing when they come across and engage with your content.

Superficially, it’s a simple feature. But when you tie it into some of the great data that Facebook Insights provides, it can be extremely valuable.

Have a look at the video below and see for yourself why the ability to look at your post details on Facebook can be a great asset when marketing your brand on the world’s largest social network.

Tips for Tumblr Beginners [VIDEO]

December 21, 2013/by Corey Padveen

If you’re using Tumblr, then you should follow these helpful tips for Tumblr beginners!

The Best Holiday Video Campaigns of 2013

December 18, 2013/by Corey Padveen

Creative holiday video campaigns are always something people look forward to, and 2013 did not disappoint.

This year, quite a few brands decided to take a crack at the viral route and create a holiday video campaign that they felt would touch the hearts of the millions that watched and make these brands top-of-mind – if they weren’t already. But there is something different about marketing during the holidays that not every brand understands.

While the holiday season is make-or-break for many companies, it is also a time of giving, sharing and coming together. So, the aggressive salesperson angle will usually fall flat. This is the time of year when creativity needs to reign supreme, and these five brands did exactly that.

Instead of approaching the season as a time to sell, they approached as a time to give, laugh and, perhaps most importantly, make people feel good. The holiday video campaigns put together by the five brands below are certainly among the best this year, and some of the best we have ever seen.

Have a look and pick your favorite!

WestJet Christmas Miracle: Real-Time Giving

This is as heartwarming as it is impressive. A lot of thought went into creating this brilliant campaign and it does a lot to make you seriously consider abandoning all other airlines for WestJet.

John Lewis Christmas Advert 2013 – The Bear and the Hare

As noted above, this time of year is all about friendship and coming together. John Lewis, a UK-based retailer, made the millions of people who watched this video feel something very strong without using a single word.

Heineken – Carol Karaoke

Taking chances isn’t necessarily the first thing one thinks of when asked what comes to mind at the holidays. But Heineken managed to make that the focal point of this holiday ad.

Apple – Misunderstood

With an alternative perspective on today’s glued-to-your-phone culture, Apple helps people relate to technology on a much more personal level with this moving ad.

http://www.youtube.com/watch?v=ImlmVqH_5HM

K-Mart – Show Your Joe

Last but certainly not least, we all love to laugh. This funny advert from K-Mart leaves viewers with a chuckle again, without the use of a single word. It takes great creative minds to make people react without a blatant call-to-action.

And there you have it! These are five of the best holiday video campaigns of the 2013 holiday season. Which one is your favorite? Did you love one that wasn’t listed? Tell us in the comments below or on Twitter!