The blockchain has the ability to impact our lives in a variety of new and exciting ways – the only catch is that in its most exciting form, we’ll never even know it was there. Watch as Corey Padveen of t2 discusses the blockchain’s real-world applications at TEDxUNLV 2018. You can watch the recording of the entire event here.
As a marketer, one of the most important parts of the job is knowing what channels and media are leading to conversions on your website. Attribution models in Google Analytics make that job a whole lot easier.
In the latest video in our Google Analytics series in conjunction with the Social Media Strategies Summit, we cover the different types of attribution models that exist within your Google Analytics dashboard. We could easily spend a significant amount of time going over the intricacies of this component, and we will certainly be covering this topic in more detail, but in this first video we simply cover the basics of the system.
Enjoy!
Sometimes, one of the fastest ways to build your presence and acquire new fans and followers is to find and share some of the greatest content on the web. Of course, you’ll always want to have a focus on creating your own great content, but sharing (and, naturally, properly attributing) third-party content across your social channels through the process of content curation can be a major asset.
So what exactly is the process of content curation, and what are some of the pieces of technology that make this process simpler? Watch this short video and find out how you can start curating the best content across the web to fire up your brand building process.
Now that we have covered some of the basic components of our Google Analytics dashboard, it’s time to start delving into some of the more detailed and customizable aspects of the software. In the latest instalment of our video series in conjunction with the Social Media Strategies Summit, we tackle the creation of a custom social media dashboard in the backend of your Analytics system.
For a lot of marketers, creating customized reports and dashboards can seem like a daunting task. Out of the box, Google Analytics is more or less what-you-see-is-what-you-get. That is both a blessing and a curse when you’re looking to pull in very specific data. Luckily, the steps involved in building something like a social media dashboard are much simpler than one might think!
Watch the video below to learn how you can start creating custom dashboards in Google Analytics, and be sure to check back regularly for more great insights and useful instructions about the website tracking and analytics tool!
In this instalment of our video series in conjunction with the Social Media Strategies Summit, we cover some of the key audience metrics in Google Analytics. Watch the video below and get a better understanding of what your Google Analytics data represents!
Google Analytics is a popular tool and an equally popular topic covered at the Social Media Strategies Summit events. And it makes sense; a huge number of businesses that track their website data do so using Google’s free product. The problem is that so few marketers go beyond the surface level data.
In this video series, we’ll be covering several topics as they relate to the most effective use and best practices of Google Analytics. This first video looks at an important and highly under-utilized feature: goals in Google Analytics.
Enjoy the video and be sure to stay tuned for more!
Creating content is never easy. With so much noise across the many media on the web, creating content that gets noticed can be a difficult task. When it comes to content creation, there are a few key elements on which to focus. But what are they?
The Three Ts of content creation are important for any marketer. With these in mind, creating useful, valuable and actionable content that generates results will be a much easier process. Watch this video to find out what they are!
When it comes to running a successful social business, one of the most important thing to consider are your metrics. Knowing what you will be measuring as a marker for success is something that should be established at the outset of your social business strategy’s implementation.
In this video, a few of the more important – both obvious and less obvious – social business metrics are covered. Remember: you can never know if your program or campaign is successful unless you know (from the start) what your measurement criteria are going to be!
We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them. These videos have gained some traction, so we want to share with you some of our favorites and hope you’ll check out the rest right here.
These are just a few of the videos that we’ve shared answering your marketing questions! Feel free to send in your questions on any one of our active social networks and it might be featured in one of our videos!
To see more great Q&A with t2 videos, visit our YouTube channel!
Twitter Analytics may be simple and easy-to-use, but they can be extremely valuable when crafting an ad strategy on the network. While our business might target one demographic with ad platforms like AdWords, Facebook Advertising or even LinkedIn, we might find that there is an entirely different demographic engaging with our brand on Twitter.
One of the benefits of creating an ad account on Twitter is access to the analytics of your audience. Learn where they are, what their interests are and use that information to craft highly engaging ads. Take a look at the simple tips in this video to see exactly how you can take advantage of the insights offered by Twitter Analytics in order to optimize your next ad campaign on the network.
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