Social Media Fun Facts Archives

How To Promote Events on Social Media [INFOGRAPHIC]

July 15, 2013/by Corey Padveen

What are a few great ways to promote events on social media?

We have all seen it before: emails with invites to webinars, lightboxes inviting you to a hangout, or Facebook tabs promoting a physical event. There is no shortage of ways to promote events on social media. There are, however, certain best practices that should always be exercised when doing so.

The folks at digital event planning company Eventility put together an excellent infographic that lays out the Dos and Don’ts of event planning on social media, and they are right on the money.

While many of us have probably been on busy webinars wondering, “How did they get all of these people to show up?”, there are plenty more out there with few attendees. So why are some more successful than others? Yes – the reputation of the host has something to do with it. But the real success lies in planning and effectively promoting your event!

Take a look at the infographic to see what steps need to be followed in order to properly promote events on social media.

Have you ever planned an event with the help of social media? Did you implement these steps and tips? Tell us in the comments below or on Twitter!

7 Tips to Get More Followers on Twitter [INFOGRAPHIC]

July 8, 2013/by Corey Padveen

What can you do to get more followers on Twitter?

Twitter is an excellent medium in that it is somewhat more of a broadcast medium than nearly every other social channel. But what tips can you employ in order to get more followers on Twitter?

Building an engaged audience on the social network and sharing relevant, exciting content that drives then to landing pages is a great way to generate more business. Twitter is also an excellent channel in which your brand can establish itself as the authority in a given industry.

The infographic below from Wishpond outlines 7 tips to help you get more Twitter followers. Some of these tips may seem fairly simple, but you might be surprised at how easy it is to forget about one or two when you are building your Twitter audience!

In our opinion, the #1 is perhaps the most important our of all: engage your customer. If you are sharing content with which your audience wants to engage, it is that much easier to convert them into a client.

Take a look at these tips to get more followers on Twitter and let us know which one you think is most important! Tell us in the comments below or on Twitter!

Social Equity: Social Bookmarking Your Business

July 5, 2013/by Corey Padveen

How does social bookmarking your business on sites like Reddit and StumbleUpon generate Social Equity for your brand?

There is virtually no shortage of benefits when it comes to social bookmarking your business. In addition to building links, increasing your readership and targeting niche audiences, it is a relatively simple process that adds significant value to your business.

There are two areas in which social bookmarking generates Social Equity: SEO and visibility.

Social Bookmarking and SEO

It wasn’t long after social bookmarking sites like Reddit came about that SEO experts began to notice that links shared to them were treated as backlinks by search engines. While there is much that new techniques on social media have to offer with regards to SEO, backlinks are still an excellent means of increasing your SERPs.

The ability to create links to each piece of content on your website is a valuable tool, and these links remain in search engines and on social bookmarking sites indefinitely. Staying power and the ability for users to find your business through search on both engines like Google and bookmarking networks like StumbleUpon mean real value added in terms of findability and reach.

Social Bookmarking and Visibility

In keeping with the theme of findability, one can also look at the value added from social bookmarking sites as increasing your brand’s visibility inexpensively, quickly and to a very targeted market.

Similar results might require significant SEO efforts. The ability to categorize your content, share it to engaged audiences and provide pseudo titles and meta descriptions on these networks is a tremendous asset. Furthermore, results arise much quicker and, once again, generate a certain staying power for your brand online.

By showcasing your content to niche audiences, you gain a certain attribute that most other social networks do not afford: longevity. On networks like Facebook, where a post has a shelf life of roughly a few hours, or Twitter, where a tweet’s shelf life can be as short as a few minutes, the ability to maintain one’s presence for an extended period of time is virtually invaluable.

Over time, with ongoing attention paid to such a practice, a ripple effect will take place and your content will make its way across the internet, all leading back to your landing page, blog or website. It is hard to imagine too many other techniques as simple as social bookmarking that add that kind of value to a brand.

Do you share your content on social bookmarking sites like Reddit, Digg or StumbleUpon? Tell us in the comments below or on Twitter!

6 Types of Content to Post on Facebook

July 2, 2013/by Corey Padveen

There is no shortage of content to post on Facebook, but what type of content is going to help build your business?

Recently, Wishpond published an infographic detailing Wal-Mart’s journey to 30 million Likes on Facebook. With 28 million of those coming from their targeted market in the US, they are the biggest Facebook brand in the United States. That’s quite an achievement.

So how did Wal-Mart get there? A lot of elements factored into their success, but when it comes to the types of content to post on Facebook, every brand can learn a thing or two from Wal-Mart.

Below are the six types of content observed by Wishpond that Wal-Mart shared on Facebook to bring their brand to the top.

Product-Specific

Roughly 45% of the content shared on the Wal-Mart Facebook page is product-specific. There is often talk of avoiding promotional content, but if you are not trying to showcase what you have to offer, then you are not really making an effort to drive business, are you?

Wal-Mart found a nice balance in sharing content about their products a little less than half of the time.

Fun and Entertaining

About a tenth of the content shared by Wal-Mart are fun internet memes with little or no correlation to their products or services. Simply sharing content people will enjoy seeing.

Engagement-Oriented

Roughly 13% of the content on Wal-Mart’s Facebook page encourages fan participation. Asking questions, opinions and other engaging types of content are important to keep your fans coming back and get your fan base growing.

This type of content is also a great way to get user feedback and find out what’s going well and where you should make some changes.

Informative and Useful

If you can provide helpful information that your users can actually put into practice, then you are providing a service that makes your page all the more valuable to your audience. For Wal-Mart, this type of content makes up roughly 15% of their posts.

Culturally Significant

Again, a tenth of the content shared by Wal-Mart relates to events and culture in their target market. By sharing content that is socially and culturally relevant to their target audience, they give their target audience all the more reason to become fans on Facebook.

Social Awareness

Lastly, another 10% of the content shared by Wal-Mart sheds light on events, organizations and causes that are culturally and socially significant to both the brand and the audience. People like to know that there is more to a brand than business. Show a lighter, more thoughtful side of your brand. Goodwill is just as important as anything else your company does.

Wal-Mart has found an excellent balance of content on their page. Take a look at it and you will understand why.

What type of content do you think is most important to be sharing on Facebook? Tell us in the comments below or on Twitter!

LinkedIn Facts & Figures 2013 [INFOGRAPHIC]

July 1, 2013/by Corey Padveen

LinkedIn is the business network, but what are the benefits to using the network?

The LinkedIn facts and figureds in the infographic below showcase some impressive data that marketers and businesspeople should be aware of.

We all know that LinkedIn is the professional social network – that is what sets it apart from the rest. But other than being a pool of a few hundred million working folk, what value does LinkedIn have when it comes to helping us grow our business?

Perhaps the most interesting figure when it comes to professional relationships in the data below relates to the growth of face-to-face relationships with the help of LinkedIn. 44% of users build stronger in-person relationships with the help of LinkedIn. That is certainly a feature unique to the network.

When it comes to business, the most important element of the LinkedIn facts has to do with trust. 87% of people on LinkedIn trust the product-related information they find on the network. What’s more, 49% of users trust word-of-mouth brand suggestions they see on LinkedIn. That’s a lot of influence on the network, and it certainly should not be passed up.

Take a look at the infographic and let us know which of the data you think is most important or surprising. Tell us in the comments below or on Twitter!

The Perfect Post on Social Media [INFOGRAPHIC]

June 24, 2013/by Corey Padveen

What makes the perfect post on social media?

To qualify something as ‘perfect’ is rather extreme. Everyone has different tastes, and people are going to appreciate and react to your content in different ways. To say that one specific post is the ‘perfect post on social media’ might be a little farfetched. However, the folks at mycleveragency have put together an infographic detailing what makes the data-supported ‘perfect’ post on a number of social networks.

The data is taken from a number of studies and surveys and is derived from one common element: what makes the majority tick? How are you supposed to draft content that generates engagement, clicks and conversions on each social network? Sharing the same content across every network is not going to work – people on Google+ will not necessarily react to content the same way as people on Pinterest.

The infographic also shares some interesting information regarding the best and worst times to post on different social networks. A little while back, we posted an article that detailed some similar information, and it would appear as though some new evidence shows that user behaviour has changed in some areas and remained the same in others. Interesting stuff!

Take a look at this infographic and try modifying your content according to the tips highlighted here. Let us know if you agree with these tips or if you have found another version of your perfect post on social media! Tell us in the comments below or on Twitter!

18 Twitter and Facebook Business Facts

June 12, 2013/by Corey Padveen

At the end of the day, it all comes down to numbers, and these Twitter and Facebook business facts are some good ones.

The marketer in us wants to pursue the power of social media because we have studied and understand its potential. However, the business person in us (and those in our companies) want the cold, hard data to back up business decisions.

Social media measurement and social media ROI are still some of the most heavily debated points on the topic. We thought we would make the conversation a little easier for both the marketer and business person in all of us by sharing a few notable Twitter and Facebook business facts.

Twitter

37% of people on Twitter will purchase from a brand they follow.
79% of Twitter users are likely to recommend a brand that they follow.
67% of users on Twitter are more likely to buy from a brand that they follow than one that they do not.
In the last two years, there has been an increase of 663% of users asking for business recommendations on Twitter.
70% of small businesses in the United States are on Twitter.
33% of people on Twitter follow a brand.
40% of Twitter users use the network for information gathering.
69% of Twitter users follow brands based on recommendations from friends.
77% of online shoppers use Twitter and other reviews and comments before making a purchase.

Facebook

On average, ‘fans’ spent an additional $71.84 on products for which they are fans of, compared to those that are not ‘fans’ on Facebook.
Fans are 28% more likely than non-fans to be loyal to a brand.
Fans are 41% more likely than non-fans to recommend a brand they are a fan of to a friend.
The number of businesses that say Facebook is critical or important to their business has increased by 75% in the last year.
77% of B2C companies have acquired at least one new customer through Facebook.
43% of B2B companies have acquired at least one new customer through Facebook.
80% of social media users in the U.S. prefer to connect to a brand on Facebook.
Local businesses’ Facebook pages average 645 million views per week.
23% of users check their account 5 times or more daily.

These are just a few stats that should get your marketing side and your business to agree that, at the very least, Twitter and Facebook are important.

Which statistics do you think is the most interesting? Tell us in the comments below or on Twitter!

(Sources: HubSpot, Social Media Today, Social Media Examiner, The Huffington Post, Search Engine People)

Brands on Social Media: Do You Fit In? [INFOGRAPHIC]

June 10, 2013/by Corey Padveen

When it comes to brands on social media, does yours fit in? Yes.

The importance of social media for business is no secret; more and more, brands – both big and small – are taking to the socialsphere to engage and market themselves to international networks of interested persons. However, what do the numbers look like?

In this infographic, some very interesting statistics are highlighted that showcase why it is so important for every brand or business to have a presence on social media. Some of the numbers might even make you feel a little better about competing with some of the major players.

For instance, you might be interested to know that only 0.5% of Facebook fans engage with the brands they are fans of. And for those that do engage, only about 30% of brands respond to feedback. Social media is a conversation, and in order for that conversation to generate results, it needs to take place and be given the attention it deserves.

Perhaps the most interesting statistic of those in the infographic below relates, once again, to engagement. In the Ehrenberg Institute study referenced, only one brand had an engagement level over 2%. That’s shocking!

Take a look at some of the fun facts about brands on social media below and let us know which statistics you find the most surprising/shocking/important. Tell us in the comments below or on Twitter!

Monitoring Your Online Reputation [INFOGRAPHIC]

June 3, 2013/by Corey Padveen

Are you actively monitoring your online reputation?

Reputation management is of growing importance online, and your reputation can be tarnished with as little as one negative post in the right place, by the right person. In order to avoid such detrimental events from taking place, you need to be on top of your game and effectively monitoring your online reputation.

There are a few figures that you might find surprising. For instance, while it might not be shocking to see that 42% of U.S. adults have performed a search on an individual or a brand before doing business with that person or company, it might surprise to read that 45% of those people discovered something online that changed their perception, and ultimately their decision to do business with that person or brand. That’s an incredibly powerful tool!

It should also be noted that among the statistics in the infographic below, one of the most important to take into account is the fact that 92% of consumers trust opinions that they have seen online. This means that no matter how much of an outlier one customer’s bad experience might be, nearly everyone who reads will consider it when making their decision. Managing and monitoring your online reputation – whether it is on social networks, blogs, forums or other media – is an extremely important task.

The detailed infographic below highlights said importance of managing and monitoring your online reputation, and provides a few great tips that can help you effectively maintain a positive image for your brand online.

Take a look and let us know if you are properly monitoring your online reputation. Tell us in the comments below or on Twitter!

21 Types of Content People Love [INFOGRAPHIC]

May 27, 2013/by Corey Padveen

Content is king when it comes to success online; and that holds true for your blog, your social media and your website.

It is no secret that content is going to be the driving force behind your success online, and for that reason you need to be creating content people love. Content is the crucial link to engagement, which is the first step towards the sale. If you are not creating content people love, then it will be hard to get there.

Luckily, there are certain types of content people love and engage with on a regular basis. The key is figuring out how that content fits in with your brand’s message. In the infographic below, 21 types of content are laid out that have been shown to produce higher levels of engagement with your audience. Why? We can all relate to it! If you can find a way to incorporate these messages into your posts, then you can be sure to see your engagement rise across all of your marketing channels.

Take a look at the types of content people love and let us know which one you most often engage with, and which one you most often see generating engagement for your brand online! Tell us in the comments below or on Twitter!

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